References
- Adu, J., Owusu, M. F., Martin-Yeboah, E., Pino Gavidia, L. A., & Gyamfi, S. (2022). A discussion of some controversies in mixed methods research for emerging researchers. Methodological Innovations, 15(3), 321-330. https://doi.org/10.1177/20597991221123398
- Adamus-Matuszyńska, A., & Dzik, P. (2023). The place as a brand. Theory and practice of the place branding. Economics and Culture, 20(1), 17-29. https://doi.org/10.2478/jec-2023-0002
- Ajuwon, A. J. (2020). Ethical principles & responsible conduct in research. African Journal of Biomedical Research, 23(SE2), 11-13.
- Bansal, D. (2023). Location based marketing: Issues and opportunities in the real world. In A. Singh, A. Mittal, & M. Unanoglu (Eds.), Advances in Marketing, Customer Relationship Management, and E-Services, 44-55. https://doi.org/10.4018/978-1-6684-8177-6.ch004
- Campos, J. J., & Pfister, N. T. (2023). Scientific method. Translational Radiation Oncology, 11-14. https://doi.org/10.1016/B978-0-323-88423-5.00016-9
- Eurostat (2024). House prices and rents increased between Q2 and Q3 2023. https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20240110-2
- Fairbrother, G. P. (2014). Quantitative and qualitative approaches to comparative education. M. Bray et al. (Eds.), Comparative Education Research: Approaches and Methods, CERC Studies in Comparative Education, 19, 71-93. https://doi.org/10.1007/978-3-319-05594-7_3
- Frisbee, W. R., & Sommers, M. S. (Eds.). (2013). Services in Canada. Routledge. https://doi.org/10.4324/9781315035451
- Gonzalez-Padron, T., Runyan, R. C., Hyun, J., Line, N., Kim, Y.-H., & Finnegan, C. (2015). “Tried and true” or “cutting edge”: Use of data analytical techniques in marketing research. In M. C. Dato-on (Ed.), The Sustainable Global Marketplace, 3. Springer International Publishing. https://doi.org/10.1007/978-3-319-10873-5_3
- Grech, V. (2019). WASP (write a scientific paper): Qualitative versus quantitative analyses. Early Human Development, 133, 36. https://doi.org/10.1016/j.earlhumdev.2019.03.008
- Hailey, W. A., & Ryan, E. J. (2015). The frequency of use, performance and status of quantitative techniques employed in marketing. In J. D. Lindquist (Ed.), Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference, 450-454. https://doi.org/10.1007/978-3-319-16973-6_97
- Helmold, M. (2022). Market research. In M. Helmold (Ed.), Performance Excellence in Marketing, Sales and Pricing, 177-184. https://doi.org/10.1007/978-3-031-10097-0_17
- Kádár, B., Pecze, K., Reicher, R. Z., & Majláth, M. (2023). Place marketing as a research topic - secondary research results on international publications Proceedings of the 2023 16th Annual Conference on Economics and Business, 243-253.
- Kolnhofer-Derecskei, A., Reicher, R. Z., & Remsei, S. (2023). Fenntarthatóság a településmarketingben. Szemelvények a BGE Kutatásaiból (II. Kötet), 171-175. https://doi.org/10.29180/978-615-6342-76-8_21
- Maheshwari, V., Vandewalle, I., & Bamber, D. (2015). Examining the relationship between branding a place and sustainable development. In D. R. Deeter-Schmelz (Ed.), Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 282. https://doi.org/10.1007/978-3-319-11797-3_161
- Malodia, S., Dhir, A., Hasni, M. J. S., & Srivastava, S. (2023). Field experiments in marketing research: A systematic methodological review. European Journal of Marketing, 57(7), 1939-1965. https://doi.org/10.1108/EJM-03-2022-0240
- Milewski, R., & Roszak, M. (2023). The issue of selection of appropriate methodology and methods of graphical representation of data in biomedical research. Studies in Logic, Grammar and Rhetoric, 68(1), 123-131. https://doi.org/10.2478/slgr-2023-0006
- Miller, J. D., Elattar, O., & Bach, V. N. (2023). Scientific method. Translational Sports Medicine, 9-13. https://doi.org/10.1016/B978-0-323-91259-4.00098-9
- Ott, A. (2022). Van esély? – A kis lélekszámú települések fejlesztésének elvi lehetőségei. Jegyző és közigazgatás, XXIV(3).
- Petrina, O., Stadolin, M., Kovaleva, N., Morozov, V., Maslennikova, E., & Zemskova, A. (2023). El impacto del desarrollo turístico en la globalización de los mercados y la actividad económica. REICE: Revista Electrónica de Investigación En Ciencias Económicas, 10(20), 99-114. https://doi.org/10.5377/reice.v10i20.16029
- Petruzzellis, L. (2017). Place branding: Sensing the difference? In C. L. Campbell (Ed.), The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, 359-360. https://doi.org/10.1007/978-3-319-50008-9_99
- Rauhut, D., & Rauhut Kompaniets, O. (2020). How to measure the impact of place marketing activities: A methodological discussion. Geografisk Tidsskrift-Danish Journal of Geography, 120(1), 67-78. https://doi.org/10.1080/00167223.2020.1767669
- Reicher, R., Pecze, K., & Kádár, B. (2023). Helymarketing, és hatásai, mint kutatási téma – Szisztematikus irodalomfeldolgozás. Multidiszciplináris Kihívások, Sokszínű Válaszok, 3, 168–201. https://doi.org/10.33565/MKSV.2023.03.07
- Stapleton, P. (2019). Avoiding cognitive biases: promoting good decision making in research methods courses. Teaching in Higher Education, 24(4), 578–586. https://doi.org/10.1080/13562517.2018.1557137
- Xiao, Y., & Watson, M. (2019). Guidance on conducting a systematic literature review. Journal of Planning Education and Research, 39(1), 93-112. https://doi.org/10.1177/0739456X17723971
- Vuignier, R. (2017). Place branding & place marketing 1976-2016: A multidisciplinary literature review. International Review on Public and Nonprofit Marketing, 14(4), 447-473. https://doi.org/10.1007/s12208-017-0181-3