The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
By: Margareta Nadanyiova and Lucia Sujanska
DOI: https://doi.org/10.2478/jec-2023-0006 | Journal eISSN: 2256-0173
Language: English
Page range: 68 - 76
Submitted on: Mar 21, 2023
Accepted on: May 28, 2023
Published on: Jun 28, 2023
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2023 Margareta Nadanyiova, Lucia Sujanska, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.