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The Impact of Influencer Marketing on the Decision-Making Process of Generation Z Cover

The Impact of Influencer Marketing on the Decision-Making Process of Generation Z

Economics and Culture
Volume 20 (2023): Issue 1 (June 2023)
By: Margareta Nadanyiova and  Lucia Sujanska  
Open Access
|Jun 2023
Authors

Authors

Margareta Nadanyiova

margareta.nadanyiova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Zilina, Slovakia

Lucia Sujanska

lucia.sujanska@stud.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Zilina, Slovakia
DOI: https://doi.org/10.2478/jec-2023-0006 | Journal eISSN: 2256-0173
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Language: English
Page range: 68 - 76
Submitted on: Mar 21, 2023
Accepted on: May 28, 2023
Published on: Jun 28, 2023
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Influencer,
Influencer marketing,
Decision-making process,
Consumers,
Generation Z
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2023 Margareta Nadanyiova, Lucia Sujanska, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2023): Issue 1 (June 2023)
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