The Impact of Influencer Marketing on the Decision-Making Process of Generation Z Cover

.blurhash-client-img { display: none !important; }

The Impact of Influencer Marketing on the Decision-Making Process of Generation Z

Economics and Culture

Volume 20 (2023): Issue 1 (June 2023)

By: Margareta Nadanyiova and Lucia Sujanska

Open Access

|Jun 2023

Authors

Margareta Nadanyiova

margareta.nadanyiova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Zilina, Slovakia

Lucia Sujanska

lucia.sujanska@stud.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Zilina, Slovakia

DOI: https://doi.org/10.2478/jec-2023-0006 | Journal eISSN: 2256-0173

Journal RSS Feed

Language: English

Page range: 68 - 76

Submitted on: Mar 21, 2023

Accepted on: May 28, 2023

Published on: Jun 28, 2023

Published by: University College of Economics and Culture

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Influencer marketing,

Decision-making process,

Related subjects:

Business and economics,

Political economics,

Political economics, other,

Business management,

Business management, other,

Commercial law,

Commercial law, other,

Social sciences,

Education, other

© 2023 Margareta Nadanyiova, Lucia Sujanska, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous article Volume 20 (2023): Issue 1 (June 2023)Next article