Have a personal or library account? Click to login
Online Marketing Communication Trends in Slovak Hotel Industry Cover

Online Marketing Communication Trends in Slovak Hotel Industry

Open Access
|Dec 2020

References

  1. Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of Retailing and Consumer Services, 18(1), 38–45.10.1016/j.jretconser.2010.09.003
  2. El Gazzar, N., & Mourad, M. (2012). The Effect of Online Communication on Corporate Brand Image. International Journal of Online Marketing, 2(1), 1–15.10.4018/ijom.2012010101
  3. Foret, M. (2011). Marketing communication. 3rd edition. Brno: Computer Press.
  4. Frey, P. (2011). Marketing communication: New trends. Praha: Management Press.
  5. Gramlich, J. (2019). 10 facts about Americans and Facebook. Available at: https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/ (accessed 20 March 2020)
  6. Gurau, G. (2008). Integrated online marketing communication: implementation and management. Journal of Communication Management, 12(2), 169-184.10.1108/13632540810881974
  7. Hitka, M., Lorincova, S., & Lizbetinova, L. (2017). Comparison of Using Social Networks for Seeking Employment in Italy and Slovakia. In Vision 2020: Sustainable Economic Development, Innovation Management, and Global Growth. Conference proceedings, 1579–1586.
  8. Ion, M. T., & Cismaru, D. M. (2018). Key factors that influence the online communication strategy of Romanian brands. In 6th International Academic Conference on Strategica - Challenging the Status Quo in Management and Economics. Conference proceedings, 923-932.
  9. Janoskova, K., Kral, P., & Kramarova, K. (2019). Product quality as a prerequisite for customer satisfaction and brand loyalty. Podniková ekonomika a manažment, (3), 28–34.
  10. Janouch, V. (2010). Internet Marketing: Promote on the Web and Social Networks. Brno: Computer Press, 2010.
  11. Jensen, M. B. (2008). Online marketing communication potential. European Journal of Marketing, 42(3-4), 502–525.10.1108/03090560810853039
  12. Jung, T. H., Ineson, E. M. & Green, E. (2013). Online social networking: Relationship marketing in UK hotels. Journal of Marketing Management, 29(3-4), 393–420.10.1080/0267257X.2012.732597
  13. Jurickova, J. (2019). 33 fascinujúcich zaujímavostí o YouTube. Available at: https://blog.mindshare.sk/2019/08/08/socialne-media/33-fascinujucich-zaujimavosti-o-youtube/ (accessed 20 March 2020)
  14. Kicova, E., Bartosova, V., & Moravcikova, D. (2018). SEO as a Powerful Brand Building Tool in Online Environment. In 8th ESE International Conference on Sports, Health and Management (ESE-SHM 2018). Conference proceedings, 210–214.
  15. Kicova, E., Ponnisciakova, O., & Lizbetinova, L. (2019). Building a brand of non-profit organizations in Slovakia. Podniková ekonomika a manažment, (3), 21–27.
  16. Mikulas, P. (2017). Forms of digital and mobile marketing. Nitra: Constantine the Philosopher University in Nitra.
  17. Moravcikova, D., & Krizanova, A. (2017). The future of online and offline marketing communication – transmedia storytelling in the branding process. International Scientific Conference on Marketing Identity: Online Rules. Conference proceedings, 164–175.
  18. Moravcikova, D., & Kivova, E. (2018). Brand as a strategic marketing tool of a company in conditions of globalization. In International scientific conference Globalization and its socio-economic consequences 2018. Conference proceedings, 755–762.
  19. Moravcikova, D., & Krizanova, A. (2019). Brand valuation with the use of a licensed analogue method and the possibility of its use creating the value of the enterprise in conditions of Slovak republic. In 8th International Scientific Symposium on Economy of Eastern Croatia - Vision and Growth. Conference proceedings, 1211–1224.
  20. Nica, E., & Taylor, L. (2017). New media technologies, digital sharing, and the neoliberal economy. Ekonomickomanazerske spektrum, 11(2), 103–110.10.26552/ems.2017.2.103-110
  21. Noyes, D. (2020), The Top 20 Valuable Facebook Statistics – Updated May 2020, available at: https://zephoria.com/top-15-valuable-facebook-statistics/ (accessed 15 May 2020)
  22. Oksiutycz, A., & Kunene, S. (2018). Contribution of online corporate communication to brand reputation among Millenials in the Vaal Region. Communicatio-South African Journal for Communication Theory and Research, 43(3-4), 74–94.
  23. Parvez, S. J., Moyeenudin, H. M., Arin, S., Anandan, R. & Janahan, S. K. (2018). Digital marketing in hotel industry. International journal of Engineering & Technology, 7(2.21), 288–290.10.14419/ijet.v7i2.21.12383
  24. Prikrylova, J., & Jahodova, H. (2010). Modern marketing communication. Praha: Grada Publishing.
  25. Radionova-Girsa, E. (2019). B2P Marketing: Online communication challenge. In 11th International Scientific Conference on New Challenges of Economic and Business Development - Incentives for Sustainable Economic Growth. Conference proceedings, 694–700.
  26. Reicher, R. Z. (2018). Hungarian millennials’ attitudes on being online. Forum Scientiae Oeconomia, 6(1), 5–18.
  27. Rypakova, M., et al. (2015). Online customer behaviour. In International Scientific Conference on Marketing Identity: Digital Life. Conference proceedings, 233–246.
  28. Scott, D. M. (2010). The New Rules of Marketing and PR. John Wiley & Sons.
  29. Shankar, V., & Batra, R. (2009). The Growing Influence of Online Marketing Communications. Journal of Interactive Marketing, 23(4), 285–287.10.1016/j.intmar.2009.07.006
  30. Shareef, M. A., et al. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, (46), 58–69.10.1016/j.jretconser.2017.11.001
  31. Sykorova, P. (2019), 26 zaujímavých instagramových štatistík, available at: https://harton.sk/26-zaujimavychinstagramovych-statistik/ (accessed 20 March 2020)
  32. Wang, H. J. (2011). The Impact of Online Brand Communications on Consumer-brand Relationship quality Perception. In International Conference on Future Information Engineering (ICFIE 2011). Conference proceedings, 217–222.
  33. Wirth, N. (2018). Hello marketing, what can artificial intelligence help you with? International Journal of Market Research, 60(5), 435–438.10.1177/1470785318776841
Language: English
Page range: 13 - 21
Published on: Dec 28, 2020
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2020 Margareta Nadanyiova, Jana Majerova, Lubica Gajanova, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.