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Online Marketing Communication Trends in Slovak Hotel Industry Cover

Online Marketing Communication Trends in Slovak Hotel Industry

Economics and Culture
Volume 17 (2020): Issue 2 (December 2020)
By: Margareta Nadanyiova,  Jana Majerova and  Lubica Gajanova  
Open Access
|Dec 2020
Authors

Authors

Margareta Nadanyiova

margareta.nadanyiova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics

Jana Majerova

jana.majerova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics

Lubica Gajanova

lubica.gajanova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
DOI: https://doi.org/10.2478/jec-2020-0016 | Journal eISSN: 2256-0173
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Language: English
Page range: 13 - 21
Published on: Dec 28, 2020
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Online marketing communication,
hotel industry,
brand loyalty,
consumers,
company
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2020 Margareta Nadanyiova, Jana Majerova, Lubica Gajanova, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 17 (2020): Issue 2 (December 2020)
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