Product Branding and Consumer Loyalty in Telecommunication Industry
By:
Authors
Kowo Solomon Akpoviroro
Department of Business Administration, Kwara State University, Malete, Nigeria
Akinbola Olufemi Amos
Department of Business Administration, Federal University of Agriculture, Abeokuta
Akinrinola Olalekan Oladipo
Department of Accounting, Caleb University Lagos, Nigeria
Adegbite Ganiu Adewale
Department of Marketing, Ogun State Institute of Technology, Igbesa, Nigeria
DOI: https://doi.org/10.2478/jec-2020-0009 | Journal eISSN: 2256-0173
Language: English
Page range: 94 - 103
Published on: Jun 25, 2020
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2020 Kowo Solomon Akpoviroro, Akinbola Olufemi Amos, Akinrinola Olalekan Oladipo, Adegbite Ganiu Adewale, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.