Have a personal or library account? Click to login
Product Branding and Consumer Loyalty in Telecommunication Industry Cover

Product Branding and Consumer Loyalty in Telecommunication Industry

Economics and Culture
Volume 17 (2020): Issue 1 (June 2020)
By: Kowo Solomon Akpoviroro,  Akinbola Olufemi Amos,  Akinrinola Olalekan Oladipo and  Adegbite Ganiu Adewale  
Open Access
|Jun 2020

Authors

Kowo Solomon Akpoviroro

Department of Business Administration, Kwara State University, Malete, Nigeria

Akinbola Olufemi Amos

Department of Business Administration, Federal University of Agriculture, Abeokuta

Akinrinola Olalekan Oladipo

Department of Accounting, Caleb University Lagos, Nigeria

Adegbite Ganiu Adewale

Department of Marketing, Ogun State Institute of Technology, Igbesa, Nigeria
DOI: https://doi.org/10.2478/jec-2020-0009 | Journal eISSN: 2256-0173
Journal RSS Feed
Language: English
Page range: 94 - 103
Published on: Jun 25, 2020
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Product Branding,
Consumer Loyalty,
Choice and Patronage,
Telecommunication Industry
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2020 Kowo Solomon Akpoviroro, Akinbola Olufemi Amos, Akinrinola Olalekan Oladipo, Adegbite Ganiu Adewale, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 17 (2020): Issue 1 (June 2020)Next article