Product Branding and Consumer Loyalty in Telecommunication Industry

Economics and Culture

Volume 17 (2020): Issue 1 (June 2020)

By:

Kowo Solomon Akpoviroro, Akinbola Olufemi Amos, Akinrinola Olalekan Oladipo and Adegbite Ganiu Adewale

Open Access

|Jun 2020

DOI: https://doi.org/10.2478/jec-2020-0009 | Journal eISSN: 2256-0173

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Language: English

Page range: 94 - 103

Published on: Jun 25, 2020

Published by: University College of Economics and Culture

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Product Branding,

Consumer Loyalty,

Choice and Patronage,

Telecommunication Industry

Related subjects:

Business and economics,

Business management,

Corporate social responsibility (CSR), compliance management, business ethics,

Entrepreneurship,

Cultural management,

Social sciences,

© 2020 Kowo Solomon Akpoviroro, Akinbola Olufemi Amos, Akinrinola Olalekan Oladipo, Adegbite Ganiu Adewale, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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