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Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases Cover

Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases

Economics and Culture
Volume 17 (2020): Issue 1 (June 2020)
By: George Antoniades,  Dace Briede,  Marta Kontina,  Inga Milevica and  Vita Stige-Skuskovnika  
Open Access
|Jun 2020
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DOI: https://doi.org/10.2478/jec-2020-0005 | Journal eISSN: 2256-0173
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Language: English
Page range: 53 - 61
Published on: Jun 25, 2020
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Influencer,
Brand Communication,
Marketing Communication,
Advertising,
Social Media
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2020 George Antoniades, Dace Briede, Marta Kontina, Inga Milevica, Vita Stige-Skuskovnika, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 17 (2020): Issue 1 (June 2020)
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