Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units Cover

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Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units

Economics and Culture

Volume 16 (2019): Issue 1 (June 2019)

By: Anikó Kelemen-Erdős and Adél Molnár

Open Access

|Jul 2019

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DOI: https://doi.org/10.2478/jec-2019-0007 | Journal eISSN: 2256-0173

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Language: English

Page range: 58 - 69

Published on: Jul 20, 2019

Published by: University College of Economics and Culture

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Corporate performance,

Organizational behavior,

Marketing and sales collaboration,

Sales and marketing interface,

Grounded theory

Related subjects:

Business and economics,

Business management,

Corporate social responsibility (CSR), compliance management, business ethics,

Entrepreneurship,

Cultural management,

Social sciences,

© 2019 Anikó Kelemen-Erdős, Adél Molnár, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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