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Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units Cover

Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units

Economics and Culture
Volume 16 (2019): Issue 1 (June 2019)
By: Anikó Kelemen-Erdős and  Adél Molnár  
Open Access
|Jul 2019

Authors

Anikó Kelemen-Erdős

kelemen.aniko@kgk.uni-obuda.hu

Óbuda University, Budapest, Hungary

Adél Molnár

molnar.adel.ma@gmail.com

Óbuda University, Budapest, Hungary
DOI: https://doi.org/10.2478/jec-2019-0007 | Journal eISSN: 2256-0173
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Language: English
Page range: 58 - 69
Published on: Jul 20, 2019
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Corporate performance,
Organizational behavior,
Marketing and sales collaboration,
Sales and marketing interface,
Grounded theory
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2019 Anikó Kelemen-Erdős, Adél Molnár, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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