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Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them Cover

Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them

Economics and Culture
Volume 15 (2018): Issue 1 (June 2018)
By: Dominika Moravcikova,  Anna Krizanova and  Lucia Svabova  
Open Access
|Jul 2018

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DOI: https://doi.org/10.2478/jec-2018-0003 | Journal eISSN: 2256-0173
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Language: English
Page range: 22 - 34
Published on: Jul 20, 2018
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
brand,
brand equity,
decision making unit,
data envelopment analysis,
marketing research
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2018 Dominika Moravcikova, Anna Krizanova, Lucia Svabova, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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