Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them Cover

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Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them

Economics and Culture

Volume 15 (2018): Issue 1 (June 2018)

By: Dominika Moravcikova, Anna Krizanova and Lucia Svabova

Open Access

|Jul 2018

Authors

Dominika Moravcikova

dominika.moravcikova@fpedas.uniza.sk

University of Zilina, Faculty of Operations and Economics of Transport and Communications, Zilina, Slovakia

Anna Krizanova

anna.krizanova@fpedas.uniza.sk

University of Zilina, Faculty of Operations and Economics of Transport and Communications, Zilina, Slovakia

Lucia Svabova

lucia.svabova@fpedas.uniza.sk

University of Zilina, Faculty of Operations and Economics of Transport and Communications, Zilina, Slovakia

DOI: https://doi.org/10.2478/jec-2018-0003 | Journal eISSN: 2256-0173

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Language: English

Page range: 22 - 34

Published on: Jul 20, 2018

Published by: EKA University of Applied Sciences

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

decision making unit,

data envelopment analysis,

marketing research

Related subjects:

Business and economics,

Business management,

Corporate social responsibility (CSR), compliance management, business ethics,

Entrepreneurship,

Cultural management,

Social sciences,

© 2018 Dominika Moravcikova, Anna Krizanova, Lucia Svabova, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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