References
- A. Križanová, M. Nadanyiová, Ľ. Gajanová, K. Kramárová. Study of green marketing principles and their implementation in the selected Slovak companies. Global Journal of Business, Economics and Management, vol.6, 2016.
- B. Eisenberg, J.Eisenberg, Waiting for Your Cat to Bark?: Persuading Customers when They Ignore Marketing. Nelson Business, 2006. ISBN 0785218971
- C. D. Esty, Toward a sustainable global economy: an initiative for G20 leadership, Journal of Self-Governance and Management Economics, vol. 5, pp. 46-60, 2017.
- J. Majerová, Analysis of specifics in buying behaviour of Slovak customers in Internet environment, Proceedings of 2nd international conference on Social Science Research, vol. 5, pp. 172-178, 2014.
- J. Majrerová, Analysis of Slovak Consumer’s Perception of the Green Marketing Activities. Procedia Economics and finance, 2015, 26, 553-560.
- K. Suszynska, The innovative tool for social housing provision and management in Poland – social rental agencies, Ekonomicko-manazerske spektrum, vol. 11, pp. 90-102, 2017.
- A. Križanová, J.Majerová, K. Zvaríková. Green marketing as a tool of achieving competitive advantage in automotive transport. Proceedings of 17th International Conference Transport means 2013, pp. 45-48, University of Technology, Lithuana, October, 2013.
- L. Vagner and V. Bartošová, The Utilization Rate of Facility Management in Small and Medium-sized Enterprises in the Slovak Republic, Proceedings of International Conference on Applied Social Science and Business, Windsor, United Kingdom, pp. 26-30, 2016.
- M. Nadanyiová, Using the principles of green marketing in Slovak conditions, Ekonomicko-manazerske spektrum, vol. 10, pp. 47-58, 2016.
- M. Rypáková, Green customers purchasing behaviour and their intentions. In: Sborník příspěvků VI. mezinárodní vědecké konference doktorandů a mladých vědeckých pracovníků 2013. Opava. 2013. ISBN 978-80-7248-901-5
- M. Rypáková, Ľ. Štefániková, Ľ., K. Moravčíková. Suggestion of green customer segmentation in Slovakia =. In: Procedia - Economics and finance. ISSN 2212-5671. - Vol. 26 (2015), online, s. 359-366.
- M. Rypáková, M. Nadanyiová, M., E. Kicová. Green marketing and its exploitation in Slovak companies. In: 4th World Conference on Business, Economics and Management, WCBEM. Procedia Economics and Finance, Volume 26, 2015, Pages 219–226.
- P. Kráľ, and V. Bartošová, Optimal Resource Allocation in Facility Management. Proceedings of the 20th International Scientific Conference on Transport Means. Juodkrante, Lithuania, pp 1036-1039, 2016.
- T. R. Machan. Can people obtain objective knowledge? Psycho-sociological Issues in Human Resources Management, vol. 5, pp. 90-119, 2017.
- Z. Wroblowska, Requirements for brand managers and product managers responsible for competitiveness of product and brands, Journal of Competitiveness, vol. 8, pp. 5-21, 2016.
- I. Podhorska, A. Siekelova. The impact of internally generated goodwill on the financial performance of companies - international comparison In: 16th international scientific conference Globalization and its socio-economic consequences: proceedings, 5th-6th October 2016 Rajecke Teplice, Slovak Republic. Part IV. - Zilina: ZU - University of Zilina, 2016. - ISBN 978-80-8154-191-9. - Online, s. 1736-1743
- M. Latka, D. Moravčíková, V. Lendel. Organizing innovation activities in company In: Procedia Engineering. ISSN 1877-7058. - Vol. 192 (2017), online, s. 615-620