Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry
By: Eva Kicova, Pavol Kral and Katarína Janoskova
Authors
Eva Kicova
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia
Pavol Kral
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia
Katarína Janoskova
katarina.janoskova@fpedas.uniza.sk
University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia
DOI: https://doi.org/10.2478/jec-2018-0001 | Journal eISSN: 2256-0173
Language: English
Page range: 5 - 14
Published on: Jul 20, 2018
Published by: EKA University of Applied Sciences
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2018 Eva Kicova, Pavol Kral, Katarína Janoskova, published by EKA University of Applied Sciences
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.