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Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry

Economics and Culture

Volume 15 (2018): Issue 1 (June 2018)

By: Eva Kicova, Pavol Kral and Katarína Janoskova

Open Access

|Jul 2018

Authors

Eva Kicova

eva.kicova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia

Pavol Kral

pavol.kral@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia

Katarína Janoskova

katarina.janoskova@fpedas.uniza.sk

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Žilina, Slovakia

DOI: https://doi.org/10.2478/jec-2018-0001 | Journal eISSN: 2256-0173

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Language: English

Page range: 5 - 14

Published on: Jul 20, 2018

Published by: University College of Economics and Culture

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Related subjects:

Business and economics,

Business management,

Corporate social responsibility (CSR), compliance management, business ethics,

Entrepreneurship,

Cultural management,

Social sciences,

© 2018 Eva Kicova, Pavol Kral, Katarína Janoskova, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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