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The Role of Consumer Knowledge in the Privacy Paradox of Personalised Advertising
DOI: https://doi.org/10.2478/jeb-2024-0015 | Journal eISSN: 2233-1999
Language: English
Page range: 46 - 59
Published on: Dec 30, 2024
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2024 Miralem Zahirović, Esmeralda Marić, Melika Husić-Mehmedović, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.