The Role of Consumer Knowledge in the Privacy Paradox of Personalised Advertising
Authors
School of Economics and Business, University of Sarajevo, Bosnia and Herzegovina
School of Economics and Business, University of Sarajevo, Trg oslobođenja – Alija Izetbegović 1, Sarajevo, Bosnia and Herzegovina
DOI: https://doi.org/10.2478/jeb-2024-0015 | Journal eISSN: 2233-1999
Language: English
Page range: 46 - 59
Published on: Dec 30, 2024
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Related subjects:
© 2024 Miralem Zahirović, Esmeralda Marić, Melika Husić-Mehmedović, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.