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Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes Cover

Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

South East European Journal of Economics and Business
Volume 16 (2021): Issue 1 (June 2021)
By: Anida Krajina,  Melika Husić-Mehmedović and  Kemal Koštrebić  
Open Access
|Jul 2021

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DOI: https://doi.org/10.2478/jeb-2021-0008 | Journal eISSN: 2233-1999
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Language: English
Page range: 93 - 106
Published on: Jul 12, 2021
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
eye tracking,
visual attention,
shelf management,
luxury products,
purchase intent
Related subjects:
Business and economics,
Business management,
Business management, other,
Political economics,
Political economics, other

© 2021 Anida Krajina, Melika Husić-Mehmedović, Kemal Koštrebić, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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