Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes
Authors
PhD, Digital Marketing Specialist and Marketing Researcher, Ljubljana, Slovenia
PhD, Professor, School of Economics and Business, University of Sarajevo
Language: English
Page range: 93 - 106
Published on: Jul 12, 2021
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Related subjects:
© 2021 Anida Krajina, Melika Husić-Mehmedović, Kemal Koštrebić, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.