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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies Cover

Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies

South East European Journal of Economics and Business
Volume 13 (2018): Issue 2 (December 2018)
By: ,   and    
Open Access
|Jan 2019
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DOI: https://doi.org/10.2478/jeb-2018-0012 | Journal eISSN: 2233-1999 | Journal ISSN: 1840-118X
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Language: English
Page range: 49 - 71
Published on: Jan 18, 2019
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Cross-cultural variations,
consumer behavior,
data equivalence,
measurement equivalence
Related subjects:
Business and economics,
Business management,
Business management, other

© 2019 Timokhina Galina, Taylan Urkmez, Wagner Ralf, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 13 (2018): Issue 2 (December 2018)
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