Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies
By: Timokhina Galina, Taylan Urkmez and Wagner Ralf
Authors
Timokhina Galina
Associate Professor, Ural State University of Economics,, Yekaterinburg, Russia
Taylan Urkmez
Assistant Professor, Solbridge International School of Business,, Daejeon, Korea
Wagner Ralf
rwagner@wirtschaft.uni-kassel.de
Professor, Chair of International Direct Marketing, University of Kassel,, Kassel, Germany
DOI: https://doi.org/10.2478/jeb-2018-0012 | Journal eISSN: 2233-1999
Language: English
Page range: 49 - 71
Published on: Jan 18, 2019
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Related subjects:
© 2019 Timokhina Galina, Taylan Urkmez, Wagner Ralf, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.