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Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies Cover

Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies

South East European Journal of Economics and Business
Volume 13 (2018): Issue 2 (December 2018)
By: Timokhina Galina,  Taylan Urkmez and  Wagner Ralf  
Open Access
|Jan 2019

Authors

Timokhina Galina

galinatimokhina@yandex.ru

Associate Professor, Ural State University of Economics,, Yekaterinburg, Russia

Taylan Urkmez

turkmez@solbridge.ac.kr

Assistant Professor, Solbridge International School of Business,, Daejeon, Korea

Wagner Ralf

rwagner@wirtschaft.uni-kassel.de

Professor, Chair of International Direct Marketing, University of Kassel,, Kassel, Germany
DOI: https://doi.org/10.2478/jeb-2018-0012 | Journal eISSN: 2233-1999
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Language: English
Page range: 49 - 71
Published on: Jan 18, 2019
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Cross-cultural variations,
consumer behavior,
data equivalence,
measurement equivalence
Related subjects:
Business and economics,
Business management,
Business management, other,
Political economics,
Political economics, other

© 2019 Timokhina Galina, Taylan Urkmez, Wagner Ralf, published by University of Sarajevo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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