Abstract
The paper analyzes assumptions and manifestations of the normatively adopted rules. The starting point is the presentation of the alternative of normativism vs. descriptivism, as it is understood by some contemporary theories of language, mind and cognition. In the next parts, the paper focuses on deontological aspects of processes of thinking and reasoning. In this context the social and cultural function of norms is stressed. Searle’s emphasis on norms as a social ‘glue’ is linked with theories of the deontic introduction. Special attention is paid to considerations that J. Dolník devoted to the cohesive force of language.