Abstract
In the presented paper we try to reconstruct Roland Barthes’ journey from the strict linguocentrism (i.e. logocentrism and phonocentrism) to the fact that even though the word and image find themselves in one semiotic space and might be under certain circumstances in a complementary relationship or work together to achieve the very same aim, at the same time, the images (and especially analogical images) always contain something which can’t be wholly translated into words.