| 1. Product & service development |
Analyze market risk factors and design coverage structures aligned with customer needs. This process necessarily requires financial-engineering techniques, risk analysis, and profitability simulations. Technological innovation and customer analytics are key drivers of product development; recently, open banking, ESG finance, and MyData-based personalized products have drawn attention. |
Analyze market risk factors and design coverage structures aligned with customer needs. This process necessarily requires financial-engineering techniques, risk analysis, and profitability simulations. Technological innovation and customer analytics are key drivers of product development; recently, open banking, ESG finance, and MyData-based personalized products have drawn attention. |
Analyze market risk factors and design coverage structures aligned with customer needs. This process necessarily requires financial-engineering techniques, risk analysis, and profitability simulations. Technological innovation and customer analytics are key drivers of product development; recently, open banking, ESG finance, and MyData-based personalized products have drawn attention. |
| 2. Marketing & customer management | Data-driven marketing and CRM systems are actively utilized. | Marketing automation via digital channels and algorithmic investment recommendations are becoming increasingly important. | Providing tailored financial solutions along the customer life cycle is a critical strategy; performance hinges on building sophisticated CRM systems through digital channels. |
| 3. Product sales & contract execution | The duty to explain and the suitability principle are legally and ethically material. fintech-based platforms automate this stage. | As digital transformation advances, automation and streamlining of contract execution are key tasks. | As digital transformation advances, automation and streamlining of contract execution are key tasks. |
| 4. Risk assessment & post-underwriting review | Post-issuance reviews help prevent intentional risk exposure and moral hazard; use of AI-based underwriting techniques is expanding. | Multiple risk factors (market, credit, and liquidity risk) are reflected; guidance from the FSS and BIS regulations are considered. | Processes include credit screening, credit scoring, anti-money-laundering (AML), and internal control procedures. |
| 5. Service delivery & operations | Operating efficiency depends on both internal process management and on the quality of IT infrastructure and customer communications. | User experience of digital platforms, API connectivity, and fast trade-execution systems are decisive factors for customer satisfaction. | Automation technologies such as RPA (robotic process automation) and AI chatbots are core capabilities at this stage. |
| 6. After-sales management & relationship maintenance | Maintaining ongoing relationships after contract inception affects renewal rates and cross-selling. Churn-prediction analytics and AI-based retention strategies are also used. |
| To secure customer loyalty and long-term profitability, firms employ periodic financial counseling, portfolio rebalancing, and event-driven marketing, and other approaches. |
| 7. Internal support & management | Governance and compliance frameworks are managed at this stage. Talent acquisition and organizational culture, IT infrastructure, and ESG management are closely tied to long-term competitiveness. |
| Digital-transformation strategy, ESG management, and organizational-culture innovation are the main tasks at this stage. |
