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Unveiling the Mechanism: How Smart Tourism Technology Fosters Destination Loyalty in the Chinese Context Cover

Unveiling the Mechanism: How Smart Tourism Technology Fosters Destination Loyalty in the Chinese Context

Open Access
|Aug 2026

Figures & Tables

Figure 1:

Per capita expenditure on culture and tourism and growth rate, 2013–2023

Source: Ministry of Culture and Tourism of the People’s Republic of China, 2024.

Figure 2:

Conceptual framework. STT, Smart Tourism Technology.

Table 1:

Sample profile

CharacteristicCategoryNPercentage (%)
GenderFemale28551.8
Male26548.2
Total550100.0
Age18–25 years12622.9
26–35 years14526.4
36–45 years11821.5
46–55 years9717.6
Over 55 years6411.6
Total550100.0
Marital statusSingle13224.0
Married12622.9
Widowed13123.8
Divorced12322.4
(Other/unknown)386.9
Total550100.0
Education levelDiploma/A-level8816.0
High school graduate8715.8
Master’s degree8615.6
Bachelor’s degree8214.9
Ph.D/Doctoral7313.3
Some college, no degree6912.6
Less than high school6511.8
Total550100.0
Table 2:

Measurement model

ConstructCAAVECR
STT - INF0.8150.7320.891
STT - ACC0.8290.6620.886
STT - INTER0.8110.6380.876
STT - PERS0.8200.6500.881
STT - SECUR0.7340.6530.849
TS0.9290.6120.940
DL0.8940.6120.917

[i] ACC, accessibility; AVE, average variance extracted; CA, Cronbach’s Alpha; CR, composite reliability; DL, destination loyalty; INF, informativeness; INTER, interactivity; PERS, personalization; SECUR, security; TS, tourist satisfaction.

Table 3:

Discriminant validity (HTMT ratios)

ACCDLINCLINFINTERPERSSECURTS
1ACC
2DL0.625
3INCL0.3090.385
4INF0.4850.6680.317
5INTER0.4770.6620.2680.541
6PERS0.3910.5740.1860.3890.359
7SECUR0.4650.6680.2300.4800.5260.423
8TS0.6000.7960.3770.6280.6350.5520.608

[i] Construct abbreviations: ACC, accessibility; DL, destination loyalty; HTMT, Heterotrait-Monotrait; INF, informativeness; INTER, interactivity; PERS, personalization; SECUR, security; TS, tourist satisfaction.

Table 4:

Summary of direct effects

HypothesisPathPath coefficientt-valuep-valueResult
H1aINF → DL0.0902.682**0.007Supported
H1bACC → DL0.1022.791**0.005Supported
H1cINTER → DL0.0842.426*0.015Supported
H1dPERS → DL0.0872.824**0.005Supported
H1eSECUR → DL0.1153.509***0.000Supported
H2TS → DL0.1883.549***0.001Supported
H3aINF → TS0.1062.979**0.003Supported
H3bACC → TS0.1393.746***0.000Supported
H3cINTER → TS0.1213.447**0.001Supported
H3dPERS → TS0.1223.488***0.000Supported
H3eSECUR →TS0.0962.616**0.009Supported

ACC, accessibility; DL, destination loyalty; INF, informativeness; INTER, interactivity; PERS, personalization; SECUR, security; TS, tourist satisfaction.

* p < 0.05;

** p < 0.01;

*** p < 0.001.

Table 5:

Summary of mediation effects through TS

HypothesisPathDirect effectIndirect effectTotal effectp-valueMediation type
H4aINF → TS → DL0.090**0.020*0.1100.020Partial
H4bACC → TS → DL0.102**0.026*0.1280.024Partial
H4cINTER → TS → DL0.084*0.023*0.1070.011Partial
H4dPERS → TS → DL0.087**0.023*0.1100.013Partial
H4eSECUR → TS → DL0.115***0.018*0.1330.029Partial

ACC, accessibility; DL, destination loyalty; INF, informativeness; INTER, interactivity; PERS, personalization; SECUR, security; TS, tourist satisfaction.

* p < 0.05;

** p < 0.01;

*** p < 0.001.

Language: English
Submitted on: Feb 9, 2026
Published on: Aug 12, 2026
Published by: International Journal on Smart Sensing and Intelligent Systems
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2026 Yi Yonghua, Suhaida Binti Mohd Amin, Ramesh A/L Krishnan, published by International Journal on Smart Sensing and Intelligent Systems
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.