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Ways to neutralize the country-of-origin effect in the emerging market firms international branding1 Cover

Ways to neutralize the country-of-origin effect in the emerging market firms international branding1

International Journal of Management and Economics
Volume 59 (2023): Issue 1 (March 2023)
By: Marzanna Katarzyna Witek-Hajduk and  Anna Grudecka  
Open Access
|Mar 2023

Authors

Marzanna Katarzyna Witek-Hajduk

mwitek@sgh.waw.pl

Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland

Anna Grudecka

Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland
DOI: https://doi.org/10.2478/ijme-2022-0027 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 46 - 56
Submitted on: Mar 18, 2022
Accepted on: Dec 7, 2022
Published on: Mar 31, 2023
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
country-of-origin,
emerging markets firms,
international branding,
neutralization of the COO effect
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2023 Marzanna Katarzyna Witek-Hajduk, Anna Grudecka, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution 4.0 License.

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