Comparison between three types of B2C relationship networks
| Characteristic | B2C Network type | ||
|---|---|---|---|
| Public | Community | Tribe | |
| Power asymmetry | High | Medium | Low |
| Position of the company in the network structure | Central | Central | Peripheral |
| Unifying trait | Consumption of company-produced content | Brand-related consumption and production | Symbols, ways of life, rituals |
| Character | Modern (Gesellschaft) | In-between modern and postmodern (Gesellschaft and Gemeinschaft) | Postmodern (Gemeinschaft) |
| Main mode of value creation | Crowdsourcing | Community projects | Creation of meaning |