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Power asymmetry and value creation in B2C relationship networks Cover

Power asymmetry and value creation in B2C relationship networks

International Journal of Management and Economics
Volume 57 (2021): Issue 2 (June 2021)
By:   
Open Access
|Jun 2021
Authors

Authors

Marcin Wieczerzycki

marcin.wieczerzycki@ue.poznan.pl

Department of International Marketing, Poznań University of Economics and Business, Poznań, Poland
DOI: https://doi.org/10.2478/ijme-2021-0006 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 161 - 176
Submitted on: Feb 20, 2020
Accepted on: Feb 26, 2021
Published on: Jun 30, 2021
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
B2C relationships,
B2C networks,
consumer behavior,
consumer communities,
value creation
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2021 Marcin Wieczerzycki, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 57 (2021): Issue 2 (June 2021)
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