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The importance of social media on the FMCG market in Bangladesh Cover

The importance of social media on the FMCG market in Bangladesh

International Journal of Management and Economics
Volume 56 (2020): Issue 3 (September 2020)
By: Joanna Bednarz and  Patricia Orelly  
Open Access
|Sep 2020

Authors

Joanna Bednarz

joanna.bednarz@ug.edu.pl

Faculty of Economics, University of Gdansk, Gdansk, Poland

Patricia Orelly

patricia_schmalbach@yahoo.de

Faculty of Economics, University of Gdansk, Gdansk, Poland
DOI: https://doi.org/10.2478/ijme-2020-0019 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 230 - 242
Submitted on: Apr 23, 2020
Accepted on: Aug 7, 2020
Published on: Sep 30, 2020
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social media,
marketing communication,
Bangladesh,
FMCG market
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2020 Joanna Bednarz, Patricia Orelly, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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