Prospering in Tough Economic Times Through Loyal Customers
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DOI: https://doi.org/10.2478/ijme-2014-0038 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
Language: English
Page range: 76 - 91
Published on: Oct 17, 2014
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2014 Rolph Anderson, Srinivasan Swaminathan, Rajiv Mehta, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.