Have a personal or library account? Click to login
Prospering in Tough Economic Times Through Loyal Customers Cover

Prospering in Tough Economic Times Through Loyal Customers

International Journal of Management and Economics
Volume 41 (2014): Issue 1 (March 2014)
By: Rolph Anderson,  Srinivasan Swaminathan and  Rajiv Mehta  
Open Access
|Oct 2014

Download Article

Download the full article as a PDF file.

DOI: https://doi.org/10.2478/ijme-2014-0038 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
Journal RSS Feed
Language: English
Page range: 76 - 91
Published on: Oct 17, 2014
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Customer Loyalty,
Customer Satisfaction,
Customer Relationship Management
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2014 Rolph Anderson, Srinivasan Swaminathan, Rajiv Mehta, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 41 (2014): Issue 1 (March 2014)Next article