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Prospering in Tough Economic Times Through Loyal Customers Cover

Prospering in Tough Economic Times Through Loyal Customers

International Journal of Management and Economics
Volume 41 (2014): Issue 1 (March 2014)
By: ,   and    
Open Access
|Oct 2014
Authors

Authors

Rolph Anderson

Srinivasan Swaminathan

Rajiv Mehta

DOI: https://doi.org/10.2478/ijme-2014-0038 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 76 - 91
Published on: Oct 17, 2014
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Customer Loyalty,
Customer Satisfaction,
Customer Relationship Management
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2014 Rolph Anderson, Srinivasan Swaminathan, Rajiv Mehta, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 41 (2014): Issue 1 (March 2014)
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