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Sorry, we’re closed: Measuring the effects of a real-life experiment on motivations for visiting pop concerts Cover

Sorry, we’re closed: Measuring the effects of a real-life experiment on motivations for visiting pop concerts

Open Access
|Mar 2026

Figures & Tables

Figure 1.

Conceptual Model.

Sociodemographic Characteristics of Participants

CharacteristicPre-lockdown study (n = 749)Post-lockdown study (n = 421)Full sample (n = 1170)
n%n%n%
Gender
   Female48665.124458.973062.9
   Male26134.916439.742536.6
   Non-Binary0061.460.5
Age Groups
   18-2520427.417341.337732.4
   26-3513518.17718.421218.2
   36-4920427.49522.729925.7
   50-5915220.45813.821018.0
   >60506.7163.8665.7
Education
   Primary / secondary598.15312.91129.8
   Intermediate vocational21029.010124.531127.4
   Higher vocational30441.913432.543838.5
   Academic15221.012430.127624.3

Results of the one-way analyses of variance in post lockdown sample using age groups as criterion

Motivational ComponentSum of SquaresdfMean SquareFSig.Partial η2
Togetherness28.8047.2010.38<.001.091
Being There64.66416.1719.89<.001.161

Togetherness and Being There in post-lockdown sample according to age groups

Age Groups:TogethernessBeing There
MSDnMSDn
18-25 years3.800.771733.300.94173
26-35 years3.560.80772.670.8977
36-49 years3.380.89952.540.8495
50-59 years3.170.91582.450.8858
>60 years2.931.00162.090.9416

Independent samples t-tests for togetherness, discovery, escapism and being there

Motivational ComponentPre-lockdown studyPost-lockdown StudyLevene’sTest (Sig.)tdfSig. (2-tailed)
MSDMSD
Togetherness2.830.873.540.87.559-13.411168<.001
Discovery2.841.033.301.02.230-7.331167<.001
Escapism2.750.973.480.95.277-12.441168<.001
Being There*2.940.923.300.94.762-3.76375<.001

Live Music Motivation Scale

Motivational ComponentMotivationDescriptionReferences
TogethernessSocialisationInteraction, sharing the experience with others and feeling part of a group of like-minded people(Kulczynski et al., 2016; Perkins, 2012)
Uninhibited behaviourEngaging in behaviour such as dancing, partying, singing, moshing(Kulczynski et al., 2016; Perkins, 2012)
Event-specific characteristicsLikings of the atmosphere that the places in which live performances take place can offer(Kulczynski et al., 2016)
DiscoveryCuriosity EnrichmentCurious about what will happen at the show Discover something new to enrich and develop oneself(Brown & Knox, 2017; Earl, 2001) (Crompton & McKay, 1997)
DiscoveryDiscover new things at live concerts(Brown & Knox, 2017)
EscapismEscaping everyday lifeChange pace of the regular and escape life with its corresponding responsibilities, boredom and stress(Kruger & Saayman, 2015; Kulczynski et al., 2016)
Uninhibited behaviourEngage in behaviour that is not allowed in a normal social setting(Kulczynski et al., 2016)
Being ThereStatusShowing off to others and feeling special in relation to non-visitors(Kulczynski et al., 2016; Perkins, 2012)
Hero worshipThrill of being in physical proximity to the artist and being physically attracted to the artistBrown & Knox, 2017; Earl, 2001;Kulczynski et al., 2016)
UniquenessUnique experience UnpredictabilityOnce-in-a lifetime feeling Unknown aspects of the live performance(Brown & Knox, 2017; Kruger & Saayman, 2015)
Must see the artistDesire to see the artist live at least once in one’s life(Brown & Knox, 2017) (Kruger & Saayman, 2015)
Music-SpecificDifferentiationHearing new music and versions that differ from the recorded music(Brown & Knox, 2017; Kulczynski et al., 2016)

Internal Reliability Coefficient Motivational Components

Motivational ComponentPost-lockdown StudyCombined Sample
αα
Togetherness.79.82
Discovery.74.74
Escapism.76.77
Being There.70.68
Uniqueness.52.47
Music Specific.62.57
Language: English
Submitted on: Feb 4, 2025
Accepted on: Mar 14, 2025
Published on: Mar 25, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Kevin Belzer, Martijn Mulder, Erik Hitters, published by International Music Business Research Association (IMBRA)
This work is licensed under the Creative Commons Attribution 4.0 License.

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