Table 1.
Preferred music genres
| Music genre | N | % |
|---|---|---|
| Pop | 91 | 77.8 |
| Reggaeton | 75 | 64.1 |
| Urban | 52 | 44.4 |
| Indie | 43 | 36.8 |
| Rock | 42 | 35.9 |
| Electronic | 40 | 34.2 |
| Rap/hip hop | 35 | 29.9 |
| Classical | 25 | 21.4 |
| Country | 11 | 9.4 |
| Flamenco | 3 | 2.6 |
| Trap | 3 | 2.6 |
Table 2.
Music media used
| Music media | N | % |
|---|---|---|
| Apps | 107 | 91.5 |
| Social networks | 49 | 41.9 |
| Radio | 41 | 35.0 |
| CDs | 26 | 22.2 |
| Podcasts | 19 | 16.2 |
| Vinyl | 14 | 12.0 |
| Television | 8 | 6.8 |
| Cassette | 1 | 0.9 |
Table 3.
Identity value
| Identity/involvement | N | % |
|---|---|---|
| I consider myself as a professional. Music is extremely important to me | 10 | 8.5 |
| I am an expert in music genres (non-professional) | 18 | 15.4 |
| I am a consumer no expert, I get music following my tastes | 88 | 75.2 |
| Total | 117 | 100 |
Table 4.
Economic value
| Euros spent | N | % |
|---|---|---|
| Nothing | 31 | 26.5 |
| <20 euros | 32 | 27.4 |
| Between 20 and 50 euros | 29 | 24.8 |
| >50 euros | 25 | 21.4 |
| Total | 117 | 100 |