Abstract
The digital revolution has significantly changed the way music is consumed, particularly among young people. This technological transformation, coupled with economic and sociocultural shifts, has heightened interest in studying music consumption across various scientific disciplines. However, the identity of music consumers, demographic influences and the diversity of consumption in today’s context remain areas ripe for exploration. To contribute to this line of inquiry, this paper employs the arts and cultural organisation (ACO) model (Addis & Rurale 2021) to conduct exploratory research on music values from the consumer perspective. An electronic survey was utilised as the data gathering technique among music listeners. The results highlight the significance of music in fostering personal joy and creating community, along with the considerable value attributed to music as a catalyst for discussion and innovation. Moreover, the well-being value is associated with entertainment, joy and relaxation derived from listening to music. Finally, age emerges as a variable capable of elucidating trends in the assessment of creativity and well-being values.