Have a personal or library account? Click to login
Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community Cover

Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community

By: Jessica Edlom and  Jenny Karlsson  
Open Access
|May 2021

References

  1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.
  2. Adams, T. L. & Smith, S. A., eds. (2009). Electronic Tribes: The Virtual Worlds of Geeks, Gamers, Shamans, and Scammers. University of Texas Press.
  3. Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The Social Influence of Brand Community: Evidence from European Car Clubs. Journal of Marketing, 69(3), 19–34.
  4. Arvidsson, A. (2005). Brands: A Critical Perspective. Journal of Consumer Culture, 5(2), 235–258.
  5. Artieri, G. B. (2012). Productive Publics and Transmedia Participation. Participations: International Journal of Audience Research, 9(2), 448–68.
  6. Bagozzi, R. & Dholakia, U. (2002). Intentional Social Action in Virtual Communities. Journal of Interactive Marketing, 16(2), 2–21.
  7. Ballantyne, D., Frow, P., Varey, R. J., & Payne, A. (2011). Value Propositions as Communication Practice: Taking a Wider View. Industrial Marketing Management, 40(2), 202–210.
  8. Baym, N. (2012). Fans or Friends? Seeing Social Media Audiences as Musicians Do. Participations, 9(2), 286–316.
  9. Baym, N. K. (2018). Playing to the Crowd: Musicians, Audiences, and the Intimate Work of Connection. New York: New York University Press.
  10. Boyd, D. (2015). Making Sense of Teen Life: Strategies for Capturing Ethnographic Data in a Networked Era. In: E. Hargittai and C. Sandvig, eds., Digital Research Confidential: The Secrets of Studying Behaviour Online. Cambridge: MIT Press.
  11. Carpentier, N. (2011). Media and Participation: A Site of Ideological-Democratic Struggle. Bristol: Intellect.
  12. Carpentier, N. (2012). The Concept of Participation, If They Have Access and Interact, Do They Really Participate? Communication Management Quarterly, 21, 13–36.
  13. Carpentier, N. (2016). Beyond the Ladder of Participation: An Analytical Toolkit for the Critical Analysis of Participatory Media Processes. Javnost—The Public Journal of the European Institute for Communication and Culture, 23(1), 70–88.
  14. Chang, W. & Park, S. E. (2019). The Fandom of Hallyu, a Tribe in the Digital Network Era: The Case of ARMY of BTS. Kritika Kultura, 260–287
  15. Choi, H. & Burnes, B. (2013). The Internet and Value Co-Creation: The Case of the Popular Music Industry. Prometheus, 31(1), 35–53.
  16. Chung, E., Farrelly, F., Beverland, M. B., & Karpen, I. O. (2018). Loyalty or Liability: Resolving the Consumer Fanaticism Paradox. Marketing Theory, 18(1), 3–30.
  17. Click, M. A., Lee, H., & Holladay, H. W. (2013). Making Monsters: Lady Gaga, Fan Identification, and Social Media. Popular Music and Society, 36(3), 360–379.
  18. Cook, N., & Everist, M. (Eds.). (2001). Rethinking music (p. x). Oxford: Oxford University Press.
  19. Cova, B., Pace, S., & Skålén, P. (2015). Brand Volunteering: Value Co-Creation with Unpaid Consumers. Marketing Theory, 15(4), 465–485.
  20. Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Social Media Engagement Behaviour: A Uses and Gratifications Perspective. Journal of Strategic Marketing, 13(4), 1–17.
  21. Duffett, M. (2013). Introduction: Directions in Music Fan Research: Undiscovered Territories and Hard Problems. Popular Music and Society, 36(3), 299–304.
  22. Edvardsson, B., Tronvoll, B., & Gruber, T. (2011). Expanding Understanding of Service Exchange and Value Co-Creation: A Social Construction Approach. Journal of the Academy of Marketing Science, 39(2), 327–339.
  23. Fast, K., Karlsson, M., & Örnebring, H. (2016). Metaphors of Free Labor: A Typology of Unpaid Work in the Media Sector. Media, Culture & Society, 38(7), 963–978.
  24. Fiske, J. (1992). The cultural economy of fandom. The Adoring Audience: Fan Culture and Popular Media, In Lewis, L. The adoring audience: Fan culture and popular media. Psychology Press. pp. 30–49.
  25. Galuszka, P. (2015). New Economy of Fandom. Popular Music and Society, 38(1), 25–43.
  26. Gamble, J. & Gilmore A. (2013). A New Era of Consumer Marketing? European Journal of Marketing, 47(11/12), 1859–1888.
  27. Gamble, J. R., McAdam, R., & Brennan, M. (2019). How User-centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry. European Management Review, 16(4), 1175–1193.
  28. Gilmore, J. H., & Pine, B. J. (2007). Authenticity: What consumers really want. Boston: Harvard Business School Press.
  29. Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational research methods, 16(1), 15–31.
  30. Gray, J., Sandvoss, C., & Harrington, C. L., eds. (2017). Fandom: Identities and Communities in a Mediated World. NYU Press.
  31. Grönroos, C. & Voima, P. (2013). Critical Service Logic: Making Sense of Value Creation and co-Creation. Journal of the Academy of Marketing Science, 41(2), pp.133–150.
  32. Guschwan, M. (2012). Fandom, Brandom and the Limits of Participatory Culture. Journal of Consumer Culture, 12(1), 19–40.
  33. Hao, A. (2020). Understanding Consumer Fandom: Literature Review and Conceptual Framework. In: C. Wang, ed., Handbook of Research on the Impact of Fandom in Society and Consumerism. IGI Global, pp. 18–37.
  34. Hepworth-Sawyer, R., Hodgson, J., Paterson, J., & Toulson, R. (Eds.). (2019). Innovation in Music: Performance, Production, Technology, and Business. Routledge.
  35. Hills, M. (2003). Fan Cultures. Routledge.
  36. Hine, C. (2015). Ethnography for the Internet: Embedded, Embodied and Everyday. London: Bloomsbury Academic.
  37. Hochschild, A. R. (2012). The Managed Heart: Commercialization of Human Feeling. University of California Press.
  38. Holt, D. B. (2004). How Brands Become Icons: The Principles of Cultural Branding. Harvard Business Press, Boston, MA.
  39. Horton, D. & Wohl, R. (1956). Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance. Psychiatry, 19(3), 215–229.
  40. Ind, N., Iglesias, O., & Schultz, M. (2013). Building Brands Together: Emergence and Outcomes of Cocreation. California Management Review, 55(3), 5–26.
  41. Jaakkola, E. & Alexander, M. (2014). The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective. Journal of Service Research, 17(3), 247–261.
  42. Jenkins, H. (1992). Textual Poachers; Television Fans and Participatory Culture, New York: Routledge.
  43. Jenkins, H. (2006). Fans, Bloggers and Gamers. Exploring Participatory Culture. New York: New York University Press.
  44. Jenkins, H., Ford, S., and Green, J. (2013). Spreadable Media, Creating Value and Meaning in a Networked Culture. New York: New York University Press.
  45. Livingstone, S. (2019). Audiences in an Age of Datafication: Critical Questions for Media Research. Television & New Media, 20(2), 170–183.
  46. Löbert, A. (2012). Fandom as a Religious Form: On the Reception of Pop Music by Cliff Richard Fans in Liverpool. Popular Music, 31(1), 125–141.
  47. Maffesoli, M. (1995). The Time of the Tribes: The Decline of Individualism in Mass Society. Sage.
  48. Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. Journal of Interactive Marketing, 27(4), 270–280.
  49. Marcus, G. E. (1995). Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography. Annual Review of Anthropology, 24, 95–117.
  50. Marsh, J. (2014). From the wild frontier of Davy Crockett to the wintery fiords of Frozen: changes in media consumption, play and literacy from the 1950s to the 2010s. International Journal of Play, 3(3), 267–279.
  51. McAlexander, J. H., Schouten, J. W., and Koenig, H. F. (2002). Building Brand Community. Journal of Marketing, 66(1), 38–54.
  52. Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200–218.
  53. Muñiz, A. and O’Guinn, T. (2001). Brand Community. Journal of Consumer Research, 27(4), 412–32.
  54. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs. International Journal of Advertising, 30(1), 13–46.
  55. Music Ally (2019). News, Insights and Data. [online] Available at: https://musically.com/insight [Accessed 24 March 2020].
  56. Obiegbu, C. J., Larsen, G., Ellis, N., & O’Reilly, D. (2019). Co-Constructing Loyalty in an Era of Digital Music Fandom. European Journal of Marketing, 53(3), 463–482.
  57. O’Reilly, D., Larsen, G., Kubacki, K., & Larsen, G. (2013). Music, markets and consumption. Oxford: Goodfellow Publishers Limited.
  58. O’Reilly, K. (2012). Ethnographic Methods: The Practice of Ethnography. 2nd ed. London: Routledge.
  59. Pink, S. (2016). Digital Ethnography. Innovative Methods in Media and Communication Research, In Kubitschko, S., & Kaun, A. (Eds.). Innovative methods in media and communication research. Cham: Springer International Publishing. pp. 161–165.
  60. Pongsakornrungsilp, S. & Schroeder, J. E. (2011). Understanding Value Co-Creation in a Co-Consuming Brand Community. Marketing Theory, 11(3), 303–324.
  61. Postill, J. & Pink, S. (2012). Social Media Ethnography: The Digital Researcher in a Messy Web. Media International Australia.
  62. Sandvoss, C. (2005). Fans: The Mirror of Consumption. Polity.
  63. Saragih, H. (2019). Co-Creation Experiences in the Music Business: A Systematic Literature Review. Journal of Management Development, 38(6), 464–483.
  64. Schau, H., Muñiz, A., & Arnould, E. (2009) How Brand Community Practices Create Value. Journal of Marketing, 73(5), 30–51.
  65. Schroeder, R. (2014). Big Data and the Brave New World of Social Media Research. Big Data & Society, 1(2), 1–11.
  66. Schrøder, K. C. (2019). Audience Reception Research in a Post-broadcasting Digital Age. Television & New Media, 15(1).
  67. Scolari, C. A. (2009). Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. International Journal of Communication 3(3), 586–606
  68. Sorensen, A. & Drennan, J. (2017). Understanding Value-Creating Practices in Social Media-Based Brand Communities. The Service Industries Journal, 37(15–16), 986–1007.
  69. Strauss, A. L. & Corbin, J. M. (1990). Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Sage Publications, Newbury Park, CA.
  70. Terranova T. (2000). Free Labor. Social Text, 18(2), 33–58.
  71. Vargo, S. & Lusch, R. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1–17.
  72. Vargo, S. L. & Lusch, R. F. (2008). Service-Dominant Logic: Continuing The Evolution. Journal of the Academy of Marketing Science, 36(1), 1–10.
  73. Vargo, S. L., & Lusch, R. F. (2016). Institutions and Axioms: An Extension and Update of Service-Dominant Logic. Journal of the Academy of Marketing Science, 44(1), 5–23.
  74. Van Dijck, J. (2009). Users like you? Theorizing Agency in User-Generated Content. Media, Culture & Society, 31(1), 41–58.
  75. Vesnic-Alujevic, Stehling, M., Jorge, A., & Maropo, L. (2018). Algorithms and Intrusions: Emergent Stakeholder Discourses on the Co-option of Audiences, Creativity and Data. In: R. Das and B. Ytre-Arne, eds., The Future of Audiences. London: Palgrave Macmillan. pp. 101–119.
  76. Yeritsian, G. (2018). Participation from above and below: Brand community and the contestation of cultural participation. Journal of Consumer Culture, 1469540518787576.
  77. Zwick, D., Bonsu, S. K., & Darmody, A. (2008). Putting Consumers to Work: Co-Creation and New Marketing Govern-Mentality. Journal of Consumer Culture, 8(2), 163–196.
Language: English
Page range: 17 - 31
Submitted on: Aug 27, 2020
Accepted on: Oct 19, 2020
Published on: May 22, 2021
Published by: International Music Business Research Association (IMBRA)
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2021 Jessica Edlom, Jenny Karlsson, published by International Music Business Research Association (IMBRA)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.