Experiencing music and artist; enjoying, feeling passionate about, loving Experiencing self-value; pride, reward Sense of belonging/togetherness; feeling of intimacy, belonging, part of something | Individual emotions/fan feelings | Individual fan motivations |
Identifying with artist values; independent, innovative, creative, equal, honest, unique Identifying with group; free, open, collaborative, diverse, creative Expressing one-self/the identity; persona on social media Finding/expressing role in the group; level of activity/engagement, closeness to the centre, fan-superfan-executive | Self-identity/being a fan |
Expressing/showing one-self; both online and offline Sharing/spreading information/content (active)/following group activities (passive) Sharing/helping others, connecting Create/initiate activity and interaction (online and offline) | Individual activity |
Sharing experiences Being together; intimacy, part of something, friendship, inclusiveness, inviting, generous Welding/motivational emotions; feelings of being part of something, joyful, open, positive, cool, unpretentious belonging | Shared emotion/collective feelings | Collective fan motivations |
Sharing common interest Family feelings and values; belonging together, watch each other grow, warm, positive, inclusive community | Group-identity/being part of fandom |
Sharing/helping each other; getting access, information/news, connecting, travelling together, offering accommodation Co-creating, collaborating; e.g. fan dance parties, meetups, playlists Relationship/group building; bring people together | Common/collective activity |
Start communication, initiate, facilitate Create activities; app competition for secret party, playlists, online DJ parties Connecting to/with executive fans | Facilitating activity | Brand Motivations |
Create branded content; record release, competitions e.g. for tickets, meme competitions • Create activities; app competition for secret party, playlists, online DJ parties Sharing news, exclusive access | Brand building |
