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Generative Artificial Intelligence in Creative Processes: The Perspective of Marketing Agencies Cover

Generative Artificial Intelligence in Creative Processes: The Perspective of Marketing Agencies

International Journal of Contemporary Management
Volume 62 (2026): Issue 1 (March 2026)
By:  and    
Open Access
|Sep 2026
Authors

Authors

Tomasz Noga

tomasz.noga@uni.lodz.pl

University of Lodz - Faculty of Management, Department of Marketing Łódź, Łódzkie, Poland

Milena Le Viet-Błaszczyk

University of Lodz - Faculty of Management, Department of Marketing, Łódź, Poland
DOI: https://doi.org/10.2478/ijcm-2026-0018 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920
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Language: English
Page range: 172 - 184
Published on: Sep 1, 2026
Published by: Jagiellonian University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
GenAI,
Artificial intelligence,
AI,
Creative processes,
Marketing agencies
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Industries,
Non profit organizations (NPO), foundations, charities, associations,
Public sector, public private partnerships, public administration

© 2026 Tomasz Noga, Milena Le Viet-Błaszczyk, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 62 (2026): Issue 1 (March 2026)
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