References
- Asante Boadi, Evans, Zheng He, Josephine Bosompem, Joy Say, and Eric Kofi Boadi. (2019). “Let the talk count: Attributes of stakeholder engagement, trust, perceive environmental protection and CSR.” SAGE Open 9: 1, doi: 10.1177/2158244019825920.
- Bilgihan, Anil. (2016). “Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding.” Computers in Human Behavior 61, 103–113. doi: 10.1016/J.CHB.2016.03.014.
- Bordian, Mariia, and Irene Gil-Saura. (2021). “Do IMC and ecological knowledge drive value co-creation? The new way to loyalty in hospitality.” Sustainability 13: 19, 10785. doi: 10.3390/SU131910785.
- Camilleri, Mark Anthony. (2017). “Unlocking corporate social responsibility through integrated marketing communication.” Corporate Sustainability, Social Responsibility and Environmental Management 41–59. doi: 10.1007/978-3-319-46849-5_3.
- Carlos, W. Chad, and Ben W. Lewis. (2018). “Strategic silence: Withholding certification status as a hypocrisy avoidance tactic.” Administrative Science Quarterly 63: 1, 130–169. doi: 10.1177/0001839217695089.
- Cembruch-Nowakowski, Mariusz. (2019). “Green hotels – exception or norm?” Studies of the Industrial Geography Commission of the Polish Geographical Society 33: 3. doi: 10.24917/20801653.333.11.
- Cheunkamon, Ekkapong, Sajjakaj Jomnonkwao, and Vatanavongs Ratanavaraha. (2022). “Impacts of tourist loyalty on service providers: Examining the role of the service quality of tourism supply chains, tourism logistics, commitment, satisfaction, and trust.” Journal of Quality Assurance in Hospitality and Tourism 23: 6, 1397–1429. doi: 10.1080/1528008X.2021.1995564.
- Choudhary, Aparna, and Samir Gokarn. (2013). “Green marketing: A means for sustainable development.” International Refereed Research Journal IV(3).
- Clark, Elizabeth A., Susan E. Duncan, Leah M. Hamilton, Martha Ann Bell, Jacob Lahne, Daniel L. Gallagher, and Sean F. O’Keefe. (2021). “Characterizing consumer emotional response to milk packaging guides packaging material selection.” Food Quality and Preference 87. doi: 10.1016/j.foodqual.2020.103984.
- Clark, Melissa, Bomi Kang, and Jennifer R. Calhoun. (2021). “Green meets social media: Young travelers’ perceptions of hotel environmental sustainability.” Journal of Hospitality and Tourism Insights (ahead-of-print). doi: 10.1108/JHTI-03-2021-0062.
- Cong, Le Chi. (2021). “Perceived risk and destination knowledge in the satisfaction-loyalty intention relationship: An empirical study of european tourists in Vietnam.” Journal of Outdoor Recreation and Tourism 33:100343. doi: 10.1016/J.JORT.2020.100343.
- Cornelissen, Gert, Mario Pandelaere, Luk Warlop, and Siegfried Dewitte. (2016). “Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental.” SSRN Electronic Journal 4: 4, 278–288. doi: 10.2139/ssrn.944391.
- Curşeu, Petru Lucian, and Sandra G. L. Schruijer. (2010). “Does conflict shatter trust or does trust obliterate conflict? Revisiting the relationships between team diversity, conflict, and trust.” Group Dynamics 14: 1, 66–79. doi: 10.1037/A0017104.
- Daume, Stefan, Victor Galaz, and Petter Bjersér. (2023). “Automated framing of climate change? The role of social bots in the twitter climate change discourse during the 2019/2020 Australia Bushfires.” Social Media + Society 9: 2. doi: 10.1177/20563051231168370.
- Davis, F. D. (1986). “A technology acceptance model for empirically testing new end-user information systems: Theory and results.” Massachusetts Institute of Technology.
- Etter, Michael. (2014). “Broadcasting, reacting, engaging – three strategies for CSR communication in Twitter.” Journal of Communication Management 18: 4, 322–342. doi: 10.1108/JCOM-01-2013-0007.
- Ettinger, Andrea, Sonja Grabner-Kräuter, Shintaro Okazaki, and Ralf Terlutter. (2021). “The desirability of CSR communication versus Greenhushing in the hospitality industry: The customers’ perspective.” Journal of Travel Research 60: 3, 618–638. doi: 10.1177/0047287520930087.
- Fernández Robin, Cristóbal, Jorge Cea Valencia, Geraldine Jamett Muñoz, Paulina Santander Astorga, and Diego Yáñez Martínez. (2017). “Attitude and behavior on hotel choice in function of the perception of sustainable practices.” Tourism & Management Studies 12: 1, 60–66. doi: 10.18089/tms.2016.12106.
- Font, Xavier, Islam Elgammal, and Ian Lamond. (2017). “Greenhushing: The deliberate under communicating of sustainability practices by tourism businesses.” Journal of Sustainable Tourism 25: 7, 1007–1023. doi: 10.1080/09669582.2016.1158829.
- Font, Xavier, Rosa English, and Alkmini Gkritzali. (2018). “Mainstreaming sustainable tourism with user-centred design.” Journal of Sustainable Tourism 26: 10, 1651–1667. doi: 10.1080/09669582.2018.1491981.
- Font, Xavier, and Scott McCabe. (2017). “Sustainability and marketing in tourism: Its contexts, paradoxes, approaches, challenges and potential.” Journal of Sustainable Tourism 25: 7, 869–883. doi: 10.1080/09669582.2017.1301721.
- Geebren, Ahmed, Abdul Jabbar, and Ming Luo. (2021). “Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services.” Computers in Human Behavior 114:106584. doi: 10.1016/j.chb.2020.106584.
- Ginder, Whitney, Wi-Suk Kwon, and Sang-Eun Byun. (2021). “Effects of internal–external congruence-based CSR positioning: An attribution theory approach.” Journal of Business Ethics 169: 2, 355–369. doi: 10.1007/s10551-019-04282-w.
- Goldstein, Noah J., Robert B. Cialdini, and Vladas Griskevicius. (2008). “A Room with a viewpoint: Using social norms to motivate environmental conservation in hotels.” Journal of Consumer Research 35: 3, 472–482. doi: 10.1086/586910.
- Gołębiowska, Bernadeta. (2020). “Psychologiczne Aspekty Zarządzania Popytem Na Energię Elektryczną.” Prace Naukowe Uniwersytetu Ekonomicznego We Wrocławiu 64: 5, 85–99. doi: 10.15611/PN.2020.5.06.
- GTSC. (2020). “GSTC Criteria.” Retrieved January 23, 2020 (
https://www.gstcouncil.org/ ). - Hair, Joseph F., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 3rd ed. Thousand Oaks: Sage.
- Hair, Joseph F., Christian M. Ringle, and Marko Sarstedt. (2013). “Partial least Squares structural equation modeling: Rigorous applications, better results and higher acceptance.” Long Range Planning 46: 1–2, 1–12. doi: 10.1016/j.lrp.2013.01.001.
- Han, Heesup. (2020). “Theory of Green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products.” Business Strategy and the Environment 29: 6, 2815–2828. doi: 10.1002/BSE.2545.
- Han, Jiayu, Yifan Zuo, Rob Law, Sirong Chen, and Mu Zhang. (2021). “Service quality in tourism public health: Trust, satisfaction, and loyalty.” Frontiers in Psychology 12:731279. doi: 10.3389/FPSYG.2021.731279/FULL-SUPPLEMENTARY-MATERIAL.
- Harland, Paul, Henk Staats, and Henk A. M. Wilke. (2007). “Situational and personality factors as direct or personal norm mediated predictors of pro-environmental behavior: Questions derived from norm-activation theory.” Basic and Applied Social Psychology 29: 4, 323–334. doi: 10.1080/01973530701665058.
- Hartmann, Patrick, and Vanessa Apaolaza Ibáñez. (2006). “Green value added.” Marketing Intelligence & Planning 24: 7, 673–680. doi: 10.1108/02634500610711842.
- Henseler, Jörg, Christian M. Ringle, and Marko Sarstedt. (2015). “A new criterion for assessing discriminant validity in variance-based structural equation modeling.” Journal of the Academy of Marketing Science 43: 1, 115–135. doi: 10.1007/s11747-014-0403-8.
- Kock, Ned. (2018). “Minimum sample size estimation in PLS-SEM: An application in tourism and hospitality research.” Applying Partial Least Squares in Tourism and Hospitality Research 1–16. doi: 10.1108/978-1-78756-699-620181001/FULL/XML.
- Kotler, Philip. (2005). Marketing. I. Poznań: Dom Wydawniczy Rebis.
- Kotler, Philip. (2024). “Does marketing need curtailment for the sake of sustainability?” Retrieved August 29, 2025 (
https://www.marketingjournal.org/does-marketing-need-curtailment-for-the-sake-of-sustainability-philip-kotler-2/ ). - Kotler, Philip, Hermawan Kartajaya, and Iwan Setiawan. (2021). Marketing 5.0: Technology for Humanity. New Jersey: John Wiley & Sons, Inc.
- Kowalska, Magdalena. (2020). “SME managers’ perceptions of sustainable marketing mix in different socioeconomic conditions—A comparative analysis of Sri Lanka and Poland.” Sustainability 12: 24, 10659. doi: 10.3390/su122410659.
- Kronrod, Ann, Amir Grinstein, and Luc Wathieu. (2012). “Go Green! should environmental messages be so assertive?” Journal of Marketing 76: 1, 95–102. doi: 10.1509/jm.10.0416.
- Kuzior, Aleksandra, and Alla Lobanova. (2020). “Tools of information and communication technologies in ecological marketing under conditions of sustainable development in industrial regions (through examples of Poland and Ukraine).” Journal of Risk and Financial Management 13: 10, 238. doi: 10.3390/jrfm13100238.
- Lehto, Xinran, Dori Davari, and Soona Park. (2020). “Transforming the guest–host relationship: A convivial tourism approach.” International Journal of Tourism Cities 6: 4, 1069–1088. doi: 10.1108/IJTC-06-2020-0121.
- Malone, Sheila, Scott McCabe, and Andrew P. Smith. (2014). “The role of hedonism in ethical tourism.” Annals of Tourism Research 44: 1, 241–254. doi: 10.1016/j.annals.2013.10.005.
- Martin, Diane M., and John W. Schouten. (2014). “Sustainable marketing through the natural step.” in R. Varey and M. Pirson (eds.), Humanistic Marketing. Hampshire: Palgrave Macmillan, pp. 231–243.
- Melián-Alzola, Lucía, and Josefa D. Martín-Santana. (2020). “Service quality in blood donation: Satisfaction, trust and loyalty.” Service Business 14: 1, 101–129. doi: 10.1007/S11628-019-00411-7/TABLES/7.
- Melovic, Boban, Slavica Mitrovic, Biljana Rondovic, and Irina Alpackaya. (2018). “Green (ecological) marketing in terms of sustainable development and building a healthy environment.” Pp. 1265–1281 in.
- Miranda, Dayana Duffus, and Donnel Briley. (2021). “Digital tourist: Variables that define their purchasing behaviour.” Investigaciones Turisticas 21, 1–21. doi: 10.14198/INTURI2021.21.1.
- Mou, Yi, and Carolyn A. Lin. (2015). “Exploring podcast adoption intention via perceived social norms, interpersonal communication, and theory of planned behavior.” Journal of Broadcasting & Electronic Media 59: 3, 475–493. doi: 10.1080/08838151.2015.1054997.
- Oliver, Richard L. (1977). “Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.” Journal of Applied Psychology 62: 4, 480–486. doi: 10.1037/0021-9010.62.4.480.
- Oliver, Richard L. (1980). “A cognitive model of the antecedents and consequences of satisfaction decisions.” Journal of Marketing Research 17: 4, 460–469. doi: 10.1177/002224378001700405.
- P.J. Shyju, Kunwar Singh, Jithendran Kokkranikal, Rahul Bharadwaj, Somesh Rai, and Jiju Antony. (2023). “Service quality and customer satisfaction in hospitality, leisure, sport and tourism: An assessment of research in web of science.” Journal of Quality Assurance in Hospitality and Tourism 24:1, 24–50. doi: 10.1080/1528008X.2021.2012735.
- Pato, Maria Lúcia, and Ana Sofia Duque. (2021). “Sustainability communication in rural tourism: Website content analysis, in Viseu Dão Lafões Region (Portugal).” Sustainability 13: 16, 8849. doi: 10.3390/su13168849.
- Prendergast, Gerard, David Ko, and Siu Yin V. Yuen. (2015). “Online word of mouth and consumer purchase intentions.” International Journal of Advertising 29: 5, 687–708. doi: 10.2501/S0265048710201427.
- Rabadán-Martín, Inmaculada, Francisco Aguado-Correa, and Nuria Padilla-Garrido. (2019). “Facing new challenges in rural tourism: Signaling quality via website.” Information Technology & Tourism 21:4, 559–576. doi: 10.1007/s40558-019-00157-y.
- Santos, Margarida Custódio, Célia Veiga, Paulo Águas, and José António C. Santos. (2019). “Sustainability communication in hospitality in peripheral tourist destinations.” Worldwide Hospitality and Tourism Themes 11: 6, 660–676. doi: 10.1108/WHATT-08-2019-0049.
- Sarstedt, Marko, Christian M. Ringle, and Joseph F. Hair. (2017). “Partial least squares structural equation modeling,” in Handbook of Market Research. Cham: Springer International Publishing, pp. 1–40.
- Sarstedt, Marko, Christian M. Ringle, and Joseph F. Hair. (2021). “Partial least squares structural equation modeling.” Handbook of Market Research 1–47. doi: 10.1007/978-3-319-05542-8_15-2.
- Schuitema, Geertje, Jillian Anable, Stephen Skippon, and Neale Kinnear. (2013). “The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles.” Transportation Research Part A: Policy and Practice 48, 39–49. doi: 10.1016/J.TRA.2012.10.004.
- Sharma, Sujeet Kumar, and Manisha Sharma. (2019). “Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation.” International Journal of Information Management 44, 65–75. doi: 10.1016/j.ijinfomgt.2018.09.013.
- Strzelecki, Artur. (2023). “To Use or Not to Use ChatGPT in higher education? A study of students’ acceptance and use of technology.” Interactive Learning Environments 1–14. doi: 10.1080/10494820.2023.2209881.
- Tiago, Flavio, Artur Gil, Sara Stemberger, and Teresa Borges-Tiago. (2021). “Digital sustainability communication in tourism.” Journal of Innovation & Knowledge 6:1, 27–34. doi: 10.1016/j.jik.2019.12.002.
- Tiago, Teresa, Sandra Faría, João Luís Cogumbreiro, J. Couto, and Flavio Gomes Borges Tiago. (2016). “Different shades of green on small islands.” Island Studies Journal 11: 2, 601–618.
- Tölkes, Christina. (2018). “Sustainability communication in tourism – a literature review.” Tourism Management Perspectives 27, 10–21. doi: 10.1016/j.tmp.2018.04.002.
- Tölkes, Christina. (2020). “The role of sustainability communication in the attitude–behaviour gap of sustainable tourism.” Tourism and Hospitality Research 20: 1, 117–128. doi: 10.1177/1467358418820085.
- Tsai, Ming-Tien, Kun-Shiang Chen, and Jui-Lin Chien. (2012). “The factors impact of knowledge sharing intentions: The theory of reasoned action perspective.” Quality & Quantity 46: 5, 1479–1491. doi: 10.1007/s11135-011-9462-9.
- Wang, Songhe, Kangda Wei, Lei Lin, and Weizi Li. (2020). “Spatial-temporal analysis of COVID-19’s impact on human mobility: The case of the United States.”
- Wang, Yu, Shanyong Wang, Jing Wang, Jiuchang Wei, and Chenglin Wang. (2020). “An empirical study of consumers’ intention to Use ride-sharing services: Using an extended technology acceptance model.” Transportation 47: 1, 397–415. doi: 10.1007/s11116-018-9893-4.
- World Economic Forum, and University of Surrey. (2014). Travel & Tourism Development Index 2024. Cologny/Geneva Switzerland.
- WTTC. (2020). “Economic impact reports.” Retrieved November 28, 2020 (
https://wttc.org/Research/Economic-Impact ). - Zeqiraj, Valbona, and Artan Nimani. (2022). “Impact of the quality of hospitality services on customer satisfaction – Kosovo case study.” Quality - Access to Success 23: 186, 104–110. doi: 10.47750/QAS/23.186.14.
- Zhang, Ying, Jing Xu, Zixi Jiang, and Szu-Chi Huang. (2011). “Been there, done that: The impact of effort investment on goal value and consumer motivation.” Journal of Consumer Research 38: 1, 78–93. doi: 10.1086/657605.