Have a personal or library account? Click to login
Exploring Instagram’s Projection of Functional Urban Areas’ Brand Attributes and Values in Poland Cover

Exploring Instagram’s Projection of Functional Urban Areas’ Brand Attributes and Values in Poland

Open Access
|Aug 2025

References

  1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356.
  2. Ageeva, E., & Foroudi, P. (2019). Tourists’ destination image through regional tourism: From supply and demand sides perspectives. Journal of Business Research, 101, 334–348.
  3. Anholt, S. (2007). Tożsamość konkurencyjna. Nowe spojrzenie na markę. Instytut Marki Polskiej.
  4. Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868–897.
  5. Baker, B. (2012). Destination branding for small cities. Creative Leap Books.
  6. Boisen, M., Terlouw, K., & van Gorp, B. (2011). The selective nature of place branding and the layering of spatial identities. Journal of Place Management and Development, 4(2), 135–147.
  7. Boisen, M., Terlouw, K., Groote, P., & Couwenberg, O. (2018). Reframing place promotion, place marketing, and place branding–moving beyond conceptual confusion. Cities, 80, 4–11.
  8. Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40.
  9. Bryman, A., & Bell, E. (2011). Business research methods (3rd ed.). Oxford University Press.
  10. Cai, L. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720–742.
  11. Caldwell, N., & Freire, J. R. (2004). The differences between branding a country, a region and a city: Applying the Brand Box Model. Journal of Brand Management, 12(1), 50–61.
  12. ESPON. ESPON best metropolises. Final report. Retrieved from https://www.espon.eu/sites/default/files/attachments/BestMetropolises_FR_Executive_SummaryxMain_Report.pdf
  13. Guest, G., MacQueen, K. M., & Namey, E. E. (2012). Applied thematic analysis. SAGE Publications.
  14. Giovanardi, M. (2012). Haft and sord factors in place branding: Between functionalism and representationalism. Place Branding and Public Diplomacy, 8, 30–45.
  15. Glińska, E., & Kilon, J. (2014). Desirable traits of the city brand personality in the opinion of managers for the promotion of the city government in Poland. Procedia - Social and Behavioral Sciences, 156.
  16. Glińska, E., Matwiejczyk, A., & Barkun Y. (2021). Tourism as an aspect of city branding in functional urban areas. WSEAS Transactions on Business and Economics, 18(31), 301–312.
  17. Glińska, E., & Rudolf, W. (2019). City brand personality projected by municipalities from Central and Eastern Europe Countries—A comparison of Facebook usage. Sustainability, 11(19), 1–22.
  18. González, R., Hans Klijn, L. E., Eshuis, J., & Braun E. (2025). Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior. Public Administration Review, 85(1), 192–206.
  19. Hanna, S., & Rowley, J. (2019). The projected destination brand personalities of European capital cities and their positioning. Journal of Marketing Management, 35(11-12), 1135–1158.
  20. Huertas, A., & Marine-Roig, E. (2016). User reactions to destination brand contents in social media. Information Technology & Tourism, 15(4), 291–315.
  21. Iglesias-Sánchez, P. P., Correia, M. B., Jambrino-Maldonado, C., de las Heras-Pedrosa, C. (2020). Instagram as a co-creation space for tourist destination image-building: Algarve and costa del sol case studies. Sustainability, 12(7), 2793, 1–26.
  22. Kaplan, M. D., Yurt, O., Guneri, B., Kurtulus, K. (2010). Branding places: Applying brand personality concept to cities. European Journal of Marketing, 44(9–10), 1286–1304.
  23. Kavaratzis, M., & Hatch, M. J. (2019). The elusive destination brand and the ATLAS wheel of place brand management. Journal of Travel Research, 60(1), 3–15.
  24. Keng, C. J., Tran, V. D., & Thi, T. (2013). Relationships among brand experience, brand personality, and customer experiential value. Contemporary Management Research, 9, 247–262.
  25. Klijn, E. H., Eshuis, J., & Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public Management Review, 14(4), 499–519.
  26. Konecnik Ruzzier, M., & de Chernatony, L. (2013). Developing and applying a place brand identity model: The case of Slovenia. Journal of Business Research, 66(1), 45–52.
  27. Krippendorff, K. (2018). Content analysis: An introduction to its methodology. SAGE Publications.
  28. Lloyd, G., & Peel, D. (2008). Functionalism and representationalism in contemporary urban agendas: A Scottish perspective on city-region branding. Urban Research and Practice, 1(1), 36–53.
  29. Lucarelli, A., & Berg, P. (2011). City branding: A state-of-the-art review of the research domain. Journal of Place Management and Development, 4(1), 9–27.
  30. Maison, D. (2007). Jakościowe metody badań marketingowych. In D. Maison & A. Noga-Bogomilski (Eds.), Badania marketingowe. Od teorii do praktyki. Gdańsk.
  31. Matwiejczyk, A. (2023). Place branding approach within functional urban areas—evidence from Poland. Sustainability, 15(15), 11872.
  32. Munar, A. M. (2011). Tourist-created content: Rethinking destination branding. International Journal of Culture, Tourism and Hospitality Research, 5(3), 291–305.
  33. Nowacki, M., & Niezgoda, A. (2020). Identifying unique features of the image of selected cities based on reviews by TripAdvisor portal users. Scandinavian Journal of Hospitality and Tourism, 20(5), 503–519.
  34. Pasquinelli, C., Trunfio, M., Bellini, N., & Rossi, S. (2022). Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis. Cities, 124, 103621.
  35. Prayag, G. (2010). Brand image assessment: International visitors’ perceptions of Cape Town. Marketing Intelligence & Planning, 28(4), 462–485.
  36. IAB Polska. (2019). Przewodnik po Social Media w Polsce. Retrieved from https://www.iab.org.pl/wp-content/uploads/2020/01/IAB-Przewodnik-po-Social-Media-w-Polsce-2019-2020-1.pdf
  37. Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465–476.
  38. Sevin, H. E. (2014). Understanding cities through city brands: City branding as a social and semantic network. Cities, 38, 47–56.
  39. Schreier, M. (2012). Qualitative content analysis in practice. SAGE Publications.
  40. Sobala-Gwosdz, A. (2024). Baza ekonomiczna miast i ich obszarów funkcjonalnych, Instytut Rozwoju Miast i Regionów (IRMiR), Warszawa-Kraków 2024. Retrieved from https://obserwatorium.miasta.pl/wp-content/uploads/2024/03/Baza-ekonomiczna-miast-i-ich-obszarow-funkcjonalnych.pdf
  41. Śleszyński, P. (2013), Delimitacja Miejskich Obszarów Funkcjonalnych stolic województw. Przegląd Geograficzny, 85(2), 173–197.
  42. Stojanovic, I., Andreu, L., & Curras-Perez, R. (2018). Effects of the intensity of use of social media on brand equity. European Journal of Management and Business Economics, 27(1), 83–100.
  43. Uchwała Nr 239 Rady Ministrów z dnia 13 grudnia 2011 r. w sprawie przyjęcia Koncepcji Przestrzennego Zagospodarowania Kraju 2030, Monitor Polski, Dziennik Urzędowy.
  44. Vinyals-Mirabent, S. (2019). European urban destinations’ attractors at the frontier between competitiveness and a unique destination image. A benchmark study of communication practices. Journal of Destination Marketing & Management, 12, 37–45.
  45. Xiang, Z. & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31, 179–188.
  46. Zavattaro, S. M., Marland, A., & Eshuis, J. (2021). Public branding and marketing: Theoretical and practical developments. Public Administration Review, 81(4), 728–730.
  47. Zenker, S. & Braun, E. (2010). Towards an integrated approach for place brand management. [Presentation at the 50th European regional science association congress, Jönköping, Sweden]. Retrieved from https://www.econstor.eu/bitstream/10419/118799/1/ERSA2010_0181.pdf
  48. Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1), 40–52.
DOI: https://doi.org/10.2478/ijcm-2025-0007 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920
Language: English
Page range: 30 - 41
Published on: Aug 12, 2025
Published by: Jagiellonian University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year

© 2025 Ewa Glińska, Anna Matwiejczyk, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.