Linear regression model of the relationship between ecological attitudes and propensity to buy products made by companies practicing greenwashing
| Model Summaryb | |||||||
|---|---|---|---|---|---|---|---|
| Model | R | R Square | Adjusted R Square | Standardized error of assessment | Durbin-Watson statistic | ||
| 1 | 0.462a | 0.213 | 0.203 | 0.753 | 2.006 | ||
| Coefficientsa | |||||||
| Model 1 | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | |||
| B Std. Error | Beta | ||||||
| (Constant) | 5.067 | 0.340 | 14.899 | <0.001 | |||
| Do you think you are someone who is willing to make an effort to do something for the environment? | -0.287 | 0.087 | -0.260 | -3.292 | 0.001 | ||
| Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them? | -0.257 | 0.073 | -0.278 | -3.517 | <0.001 | ||
Ecological attitudes and choosing advertisement types
| Descriptives | |||||
|---|---|---|---|---|---|
| Do you think you are willing to make an effort to do something for the environment? | |||||
| N | Mean | Std. Deviation | Std. Error | ||
| “Green” advertising | 103 | 4.14 | 0.793 | 0.078 | |
| “Functional” advertising | 67 | 3.91 | 0.712 | 0.087 | |
| Total sample | 170 | 4.05 | 0.768 | 0.059 | |
| ANOVA | |||||
| Do you think you are willing to make an effort to do something for the environment? | |||||
| Sum of Squares | df | Mean Square | F | Sig. | |
| Between Groups | 2.064 | 1 | 2.064 | 3.554 | 0.061 |
| Within Groups | 97.560 | 168 | 0.581 | ||
| Total | 99.624 | 169 | |||
| Robust Tests of Equality of Means | |||||
| Do you think you are willing to make an effort to do something for the environment? | |||||
| Statistica | df1 | df2 | Sig. | ||
| Welch | 3.719 | 1 | 151.573 | 0.056 | |
| Brown-Forsythe | 3.719 | 1 | 151.573 | 0.056 | |
Attitudes toward making an effort for the environment
| Descriptive Statistics | |||||
|---|---|---|---|---|---|
| Dependent Variable: Do you think you are willing to make an effort to do something for the environment? | |||||
| Nationality | Gender | Mean | Std. Deviation | N | |
| Polish respondents | Male | 3.81 | 0.877 | 37 | |
| Female | 3.91 | 0.755 | 46 | ||
| Total | 3.87 | 0.808 | 83 | ||
| French respondents | Male | 4.09 | 0.610 | 22 | |
| Female | 4.27 | 0.714 | 66 | ||
| Total | 4.23 | 0.690 | 88 | ||
| Tests of Between-Subjects Effects | |||||
| Dependent Variable: Do you think you are someone who is willing to make an effort to do something for the environment? | |||||
| Source | Type III Sum of Squares | df | Mean Square | F | Sig. |
| Corrected Model | 6.289a | 3 | 2.096 | 3.715 | 0.013 |
| Intercept | 2366.299 | 1 | 2366.299 | 4193.386 | 0.000 |
| Nationality | 3.742 | 1 | 3.742 | 6.632 | 0.011 |
| Gender | 0.738 | 1 | 0.738 | 1.307 | 0.255 |
| Nationality * Gender | 0.058 | 1 | 0.058 | 0.103 | 0.749 |
| Error | 94.237 | 167 | 0.564 | ||
| Total | 2909.000 | 171 | |||
| Corrected Total | 100.526 | 170 | |||
Linear regression model of the relationship between ecological attitudes and behaviors of checking “green” claims, including respondents’ gender and nationality
| Model Summaryb | |||||
|---|---|---|---|---|---|
| Model 1 | R | R-square | Adjusted R-square | Standardized error of assessment | Durbin-Watson statistic |
| 0.442a | 0.195 | 0.180 | 1.075 | 2.032 | |
| Coefficientsa | |||||
| Model 1 | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | |
| B | Std. Error | Beta | |||
| (Constant) | 0.987 | 0.387 | 2.643 | 0.009 | |
| Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them? | 0.497 | 0.094 | 0.386 | 5.267 | <0.001 |
| French females | -0.584 | 0.181 | -0.240 | -3.220 | 0.002 |
| French males | -1.229 | 0.274 | -0.344 | -4.493 | <0.001 |
Attitudes toward including sustainable development into strategies of large companies_
| Descriptive Statistics | |||||
|---|---|---|---|---|---|
| Dependent Variable: Do you think that the sustainable development is taken into account in the strategies of large companies? | |||||
| Nationality | Gender | Mean | Std. Deviation | N | |
| Polish respondents | Male | 3.00 | 1.054 | 37 | |
| Female | 3.02 | 1.125 | 46 | ||
| Total | 3.01 | 1.088 | 83 | ||
| French respondents | Male | 2.68 | 1.211 | 22 | |
| Female | 2.30 | 0.911 | 66 | ||
| Total | 2.40 | 1.000 | 88 | ||
| Tests of Between-Subjects Effects | |||||
| Dependent Variable: Do you think that sustainable development is considered in the strategies of large companies? | |||||
| Source | Type III Sum of Squares | df | Mean Square | F | Sig. |
| Corrected Model | 18.497a | 3 | 6.166 | 5.667 | 0.001 |
| Intercept | 1107.639 | 1 | 1107.639 | 1018.082 | 0.000 |
| Nationality | 9.830 | 1 | 9.830 | 9.035 | 0.003 |
| Gender | 1.166 | 1 | 1.166 | 1.071 | 0.302 |
| Nationality * Gender | 1.467 | 1 | 1.467 | 1.348 | 0.247 |
| Error | 181.690 | 167 | 1.088 | ||
| Total | 1443.000 | 171 | |||
| Corrected Total | 200.187 | 170 | |||
Attitudes toward consuming products made by environment-friendly companies
| Descriptive Statistics | |||||
|---|---|---|---|---|---|
| Dependent Variable: Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them? | |||||
| Nationality | Gender | Mean | Std. Deviation | N | |
| Polish respondents | Male | 3.57 | 1.068 | 37 | |
| Female | 3.87 | 0.833 | 46 | ||
| Total | 3.73 | 0.951 | 83 | ||
| French respondents | Male | 4.50 | 0.598 | 22 | |
| Female | 4.06 | 0.875 | 66 | ||
| Total | 4.17 | 0.834 | 88 | ||
| Tests of Between-Subjects Effects | |||||
| Dependent Variable: Is it important to you to consume products from a company that takes environmental and social factors into account and communicates on them? | |||||
| Source | Type III Sum of Squares | df | Mean Square | F | Sig. |
| Corrected Model | 13.157a | 3 | 4.386 | 5.653 | 0.001 |
| Intercept | 2339.969 | 1 | 2339.969 | 3016.261 | 0.000 |
| Nationality | 11.540 | 1 | 11.540 | 14.876 | 0.000 |
| Gender | 0.173 | 1 | 0.173 | 0.222 | 0.638 |
| Nationality * Gender | 5.026 | 1 | 5.026 | 6.478 | 0.012 |
| Error | 129.556 | 167 | 0.776 | ||
| Total | 2823.000 | 171 | |||
| Corrected Total | 142.713 | 170 | |||