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Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions Cover

Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions

International Journal of Contemporary Management
Volume 60 (2024): Issue 1 (March 2024)
By: Izabela Kowalik,  Marine Leyge and  Tomasz Sikora  
Open Access
|Feb 2024
Authors

Authors

Izabela Kowalik

izabela.kowalik@sgh.waw.pl

Department of International Marketing, Collegium of World Economy, Warsaw School of Economics, Warsaw, Poland

Marine Leyge

marine_leyge@hotmail.fr

Marketing Manager Medecins du Monde, Paris, France

Tomasz Sikora

tsikora@sgh.waw.pl

Department of International Marketing, Collegium of World Economy, Warsaw School of Economics, Warsaw, Poland
DOI: https://doi.org/10.2478/ijcm-2024-0002 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920
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Language: English
Page range: 60 - 74
Published on: Feb 13, 2024
Published by: Jagiellonian University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
green marketing,
greenwashing,
consumer attitudes,
France,
Poland
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Industries,
Non profit organizations (NPO), foundations, charities, associations,
Public sector, public private partnerships, public administration

© 2024 Izabela Kowalik, Marine Leyge, Tomasz Sikora, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 60 (2024): Issue 1 (March 2024)
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