Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions Cover

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Green Marketing and Greenwashing in Poland and France, a Comparison of Consumer Reactions

International Journal of Contemporary Management

Volume 60 (2024): Issue 1 (March 2024)

By: Izabela Kowalik , Marine Leyge and Tomasz Sikora

Open Access

|Feb 2024

Authors

Izabela Kowalik

izabela.kowalik@sgh.waw.pl

Department of International Marketing, Collegium of World Economy, Warsaw School of Economics, Warsaw, Poland

Marine Leyge

marine_leyge@hotmail.fr

Marketing Manager Medecins du Monde, Paris, France

Tomasz Sikora

tsikora@sgh.waw.pl

Department of International Marketing, Collegium of World Economy, Warsaw School of Economics, Warsaw, Poland

DOI: https://doi.org/10.2478/ijcm-2024-0002 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920

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Language: English

Page range: 60 - 74

Published on: Feb 13, 2024

Published by: Jagiellonian University

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

green marketing,

consumer attitudes,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Non profit organizations (NPO), foundations, charities, associations,

Public sector, public private partnerships, public administration

© 2024 Izabela Kowalik, Marine Leyge, Tomasz Sikora, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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