Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective Cover

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Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective

International Journal of Contemporary Management

Volume 59 (2023): Issue 4 (December 2023)

By: Swapan Deep Arora

Open Access

|Dec 2023

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DOI: https://doi.org/10.2478/ijcm-2023-0010 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920

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Language: English

Page range: 58 - 73

Published on: Dec 22, 2023

Published by: Jagiellonian University

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

Critical Marketing,

Consumption Challenges,

Consumer Sovereignty,

Consumer Empowerment

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Non profit organizations (NPO), foundations, charities, associations,

Public sector, public private partnerships, public administration

© 2023 Swapan Deep Arora, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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