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Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective Cover

Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective

International Journal of Contemporary Management
Volume 59 (2023): Issue 4 (December 2023)
By: Swapan Deep Arora  
Open Access
|Dec 2023

Authors

Swapan Deep Arora

swapana@iimamritsar.ac.in

Assistant Professor, Marketing Area, Indian Institute of Management Amritsar, Amritsar, India
DOI: https://doi.org/10.2478/ijcm-2023-0010 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920
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Language: English
Page range: 58 - 73
Published on: Dec 22, 2023
Published by: Jagiellonian University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Critical Marketing,
Kafkaesque,
Consumption Challenges,
Consumer Sovereignty,
Consumer Empowerment
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Industries,
Non profit organizations (NPO), foundations, charities, associations,
Public sector, public private partnerships, public administration

© 2023 Swapan Deep Arora, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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