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The Influence of B2B Relationship Quality on Opportunism and Firm Performance Cover

The Influence of B2B Relationship Quality on Opportunism and Firm Performance

HOLISTICA – Journal of Business and Public Administration
Volume 11 (2020): Issue 3 (December 2020)
By: Amy Chu May Yeo and  Marcus Ee Ken Lai  
Open Access
|Dec 2020

Authors

Amy Chu May Yeo

yeocm@tarc.edu.my

Tunku Abdul Rahman University College, Kuala Lumpur, Malaysia

Marcus Ee Ken Lai

Marcus_462@hotmail.com

Malaysia
DOI: https://doi.org/10.2478/hjbpa-2020-0032 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
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Language: English
Page range: 59 - 87
Submitted on: Mar 1, 2020
Accepted on: Nov 1, 2020
Published on: Dec 12, 2020
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
B2B Relationship quality,
Firm Performance,
Opportunism,
Trust,
Commitment,
Satisfaction,
Information Sharing
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Social sciences,
Sociology,
Sociology, other

© 2020 Amy Chu May Yeo, Marcus Ee Ken Lai, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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