Over the past several decades, airlines have formed and participated in international alliances to seek competitive advantages. However, it is still unclear whether airlines obtain substantial competitive advantages through an international alliance and how to measure the competitive advantages of alliances and airlines. This study presents a critical literature review as a contribution to comprehensive and novel empirical researches in the future.
© 2020 Gang-Hoon Seo, published by Association Holistic Research Academic (Hora)
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