Abstract
Artificial Intelligence (AI) is redrawing the boundaries of human creativity, challenging our traditional notions of art and expression while raising important sociological and anthropological questions. This article explores the complex relationship between human creativity and AI and how these new technologies are redefining the boundaries of art and creative expression. Starting from an evolutionary analysis of the concept of creativity, the article explores the impact of AI on creative processes and the perception of art. It shows how AI contributes to a “loss of aura” in art and changes the relationship between humans and the creative process. Finally, the article emphasises the importance of a critical and reflexive approach in analysing these phenomena and highlights the need for training in new technologies to cope with the complexity of these changes. This interdisciplinary study provides valuable tools to understand how AI is redefining not only the creative process but also our notions of art, authenticity and human expression in the digital age.