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How Consumers’ Styles of Thinking Can Control Brand Dilution Cover

How Consumers’ Styles of Thinking Can Control Brand Dilution

Open Access
|Apr 2018

Authors

Alokparna Basu Monga

smonga@business.rutgers.edu

Rutgers Business School – Newark and New Brunswick

Liwu Hsu

liwu.hsu@uah.edu

College of Business, University of Alabama in Huntsville
Language: English
Page range: 40 - 45
Published on: Apr 20, 2018
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2018 Alokparna Basu Monga, Liwu Hsu, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.