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Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition Cover

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Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition

NIM Marketing Intelligence Review

Volume 5 (2013): Issue 2 (November 2013)

By: Els Gijsbrechts, Katia Campo and Patricia Nisol

Open Access

|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0086 | Journal eISSN: 2628-166X

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Language: English

Page range: 34 - 39

Published on: Jul 16, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Shopping Behavior,

Multiple-Store Shopping,

Retail Formats,

Spatial Competition

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Els Gijsbrechts, Katia Campo, Patricia Nisol, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 5 (2013): Issue 2 (November 2013)

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