References
- Büschken, Joachim (2007): Determinants of Brand Advertising Efficiency - Evidence from the German Car Market, Journal of Advertising, vol. 36 (fall), 51-73.
- Coelli, Timothy J., Prassada Rao, D.S and Battese, George E. (1998), An Introduction to Efficiency and Productivity Analysis, Boston: Kluwer Academic Publishing.
- Luo, Xueming, and Donthu, Naveen (2001), “Benchmarking Advertising Efficiency,” Journal of Advertising Research, 41, 7-18.
- Seiford, Lawrence M. (1994), “A DEA Bibliography,” in Data Envelopment Analysis: Theory, Methodology and Applications, A. Charnes, W. W. Cooper, A. Lewin, and Lawrence M. Seiford, eds., New York: Kluwer Academic, 437-469.
- Seiford, Lawrence M. (1997), “A Bibliography for Data Envelopment Analysis (1978-1996),” Annals of Operations Research, 73, 393-438.