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How Data Envelopment Analysis Reveals Brand Advertising Efficiency Cover

How Data Envelopment Analysis Reveals Brand Advertising Efficiency

NIM Marketing Intelligence Review
Volume 1 (2009): Issue 1 (May 2009)
By: Joachim Büschken  
Open Access
|Jul 2014

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DOI: https://doi.org/10.2478/gfkmir-2014-0083 | Journal eISSN: 2628-166X
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Language: English
Page range: 36 - 45
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
advertising measurement,
advertising efficiency
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Joachim Büschken, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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