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Response Styles and how to Correct them Cover
Open Access
|Jul 2014

References

  1. Baumgartner, Hans, and Jan-Benedict Steenkamp (2006) Response biases in marketing research. In: Grover, Rajiv, and Marco Vriens (Editors). The handbook of marketing research: Uses, misuses and future advances. Sage Publications.
  2. Deutskens, Elisabeth C., Ko de Ruyter, and Martin G.M. Wetzels (2006) “An Assessment of Equivalence Between Online and Mail Surveys in Service Research.” Journal of Service Research 8 (4): pp. 346 - 355.
  3. Podsakoff, Philip M., Scott B. MacKenzie, Jeong-Yeon Lee, and Nathan P. Podsakoff (2003) “Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies.” Journal of Applied Psychology 88 (5): pp. 879 - 903
DOI: https://doi.org/10.2478/gfkmir-2014-0077 | Journal eISSN: 2628-166X (formerly 1865-5866)
Language: English
Page range: 44 - 53
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2014 Bert Weijters, Maggie Geuens, Niels Schillewaert, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.