References
- Baumgartner, Hans, and Jan-Benedict Steenkamp (2006) Response biases in marketing research. In: Grover, Rajiv, and Marco Vriens (Editors). The handbook of marketing research: Uses, misuses and future advances. Sage Publications.
- Deutskens, Elisabeth C., Ko de Ruyter, and Martin G.M. Wetzels (2006) “An Assessment of Equivalence Between Online and Mail Surveys in Service Research.” Journal of Service Research 8 (4): pp. 346 - 355.
- Podsakoff, Philip M., Scott B. MacKenzie, Jeong-Yeon Lee, and Nathan P. Podsakoff (2003) “Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies.” Journal of Applied Psychology 88 (5): pp. 879 - 903